Photo of Bruno Miguel Sousa

Bruno Miguel Sousa

Integrated Members Instituto Politécnico do Cávado e do Ave

Biography

Bruno Sousa is a Professor in Polytechnic Institute of Cavado and Ave (IPCA, Portugal). Head of Master Program - Tourism Management and Tourism Marketing. PhD Marketing and Strategy (University of Minho, University of Aveiro and UBI, Portugal). He was Market Analyst at Sonae Distribuição – Modelo e Continente, S.A. (2006 to 2009) and he was Marketing Assistant - Jornal O Jogo at Controlinveste (2005) - Best Paper Award in Strategic Marketing & Value Creation (International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour 2020). Teaching Award of the School of Economics and Management of the University of Minho 2015/2016 - Best Thesis in Tourism Award - ICIEMC 2015 - Management Graduation. Research centre: Applied Management Research Unit (UNIAG) and CiTUR. He is author or co-author of several papers and her research interests include tourism management, marketing, brand management and strategy. Editorial board member of several peer reviewed scientific journals and ad-hoc reviewer of several peer-reviewed scientific journals. Member of the scientific committee of several national and international congresses and conferences.

Research Output

479 Publications
716 Citations

Publications

Authors Title Year
Bruno Miguel Sousa Cycling Success, Destination Brand Love, and Global Visibility: A Narrative Review of Sport-Driven Place Branding in Slovenia 2026
Bruno Miguel Sousa Future Trends in Event Planning and Design: AI Agenda Thought Metaverse and NFT Agenda 2050 2026
Bruno Miguel Sousa Cultural Identity and Globalization in the Dynamics of Brand Management 2026
Bruno Miguel Sousa The Role of Internal Marketing in Human Capital Management: Case Study Applied to the Context of Adventure and Sports Tourism 2026
Bruno Miguel Sousa, Ricardo Alexandre Fontes Correia, Aida Carvalho Digital nomads and rural territories: Isit a match? 2026
Bruno Miguel Sousa The Role of Literary Tourism and Storytelling in Building the Cultural Identity of the GaliciaNorthern Portugal Euroregion 2026
Bruno Miguel Sousa Green Marketing as a System of Value Creation: A Conceptual Framework Linking Sustainable Practices and Consumer Life Satisfaction 2026
Bruno Miguel Sousa The Influence of Packaging and Marketing Management on the Consumption of Healthy Ready Meals 2026
Bruno Miguel Sousa Managing Generational Diversity: Human Resourcens and Talent Management Strategies and Onboarding Effectiveness 2026
Bruno Miguel Sousa Internal Marketing and Competitiveness in Hotels: A Case Study in a Greek Context 2026
Bruno Miguel Sousa PREFACE 2026
Bruno Miguel Sousa, Lara Santos The Influence of K-Pop on Travel Intentions to the Tourist Destination South Korea 2026
Bruno Miguel Sousa A Cross- Regional Analysis of Diversity and Inclusion in Marketing for Global Generation Z 2026
Bruno Miguel Sousa Servqual Model and Consumer Satisfaction: Preliminary Insights in the Context of Telecommunications Services 2026
Bruno Miguel Sousa Brand Management and Communication in Travel Agencies: A Case Study in the Portuguese Context 2026