Photo of Bruno Miguel Sousa

Bruno Miguel Sousa

Integrated Members Instituto Politécnico do Cávado e do Ave

Biography

Bruno Sousa is a Professor in Polytechnic Institute of Cavado and Ave (IPCA, Portugal). Head of Master Program - Tourism Management and Tourism Marketing. PhD Marketing and Strategy (University of Minho, University of Aveiro and UBI, Portugal). He was Market Analyst at Sonae Distribuição – Modelo e Continente, S.A. (2006 to 2009) and he was Marketing Assistant - Jornal O Jogo at Controlinveste (2005) - Best Paper Award in Strategic Marketing & Value Creation (International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour 2020). Teaching Award of the School of Economics and Management of the University of Minho 2015/2016 - Best Thesis in Tourism Award - ICIEMC 2015 - Management Graduation. Research centre: Applied Management Research Unit (UNIAG) and CiTUR. He is author or co-author of several papers and her research interests include tourism management, marketing, brand management and strategy. Editorial board member of several peer reviewed scientific journals and ad-hoc reviewer of several peer-reviewed scientific journals. Member of the scientific committee of several national and international congresses and conferences.

Research Output

479 Publications
716 Citations

Publications

Authors Title Year
Bruno Miguel Sousa Modeling Human-Centered Artificial Intelligence in Marketing Education 2026
Bruno Miguel Sousa Artifical Intelligence and Digital Marketing: Ethical Challenges in the Algorithmic Era 2026
Bruno Miguel Sousa Destination Marketing and Communication in Tourism: Passos Pelo Mundo 2026
Bruno Miguel Sousa Securing Destinations: How Can Cybersecurity and Digital Forensics Enhance Trust in Modern Tourism Systems? 2026
Bruno Miguel Sousa, Lara Santos Mixed Reality and Its Content Developed to Enhance the Tourist Experience 2026
Bruno Miguel Sousa, Alexandra Pereira da Silva Malheiro Exploring the Relationship Between Consumers and Brands: Preliminary Insights in Brand Attachment 2026
Bruno Miguel Sousa Social Media Marketing ManagementThe Importance of Planning and Adopting Good Practices for Brand Success: Small and Medium Companies Perspective in the Portuguese Market 2026
Bruno Miguel Sousa Artificial Intelligence, Innovation, and Employer Branding: Strategic Adaptation and Organizational Sustainability in Human-Centered Organizations 2026
Bruno Miguel Sousa Digital Technologies, Employee Well-Being, and Internal Marketing: Strategies for Sustainability and Global Competitiveness 2026
Bruno Miguel Sousa The Role of Digital Marketing in the Hospitality Industry: A Case Study of BURGUS Tribute and Design Hotel 2026
Bruno Miguel Sousa Federated Learning for Financial Fraud Detection 2026
Bruno Miguel Sousa Sustainable value creation in global marketing decisions: a systematic PRISMA review of PROMETHEE applications 2026
Bruno Miguel Sousa Volunteer-Generated Media and Destination Image in Cross-Border Regenerative Tourism: Marketing Communication Evidence from the Iberian Peninsula 2026
Bruno Miguel Sousa Digital Accessibility and Emerging Technologies in Cross-border Tourism: A Bibliometric Review for the Euroregion of Northern Portugal and Galicia 2026
Bruno Miguel Sousa Geocaching as a route to fresh learning and exploration experiences: A systematic literature review 2026