Photo of Bruno Miguel Sousa

Bruno Miguel Sousa

Integrated Members Instituto Politécnico do Cávado e do Ave

Biography

Bruno Sousa is a Professor in Polytechnic Institute of Cavado and Ave (IPCA, Portugal). Head of Master Program - Tourism Management and Tourism Marketing. PhD Marketing and Strategy (University of Minho, University of Aveiro and UBI, Portugal). He was Market Analyst at Sonae Distribuição – Modelo e Continente, S.A. (2006 to 2009) and he was Marketing Assistant - Jornal O Jogo at Controlinveste (2005) - Best Paper Award in Strategic Marketing & Value Creation (International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour 2020). Teaching Award of the School of Economics and Management of the University of Minho 2015/2016 - Best Thesis in Tourism Award - ICIEMC 2015 - Management Graduation. Research centre: Applied Management Research Unit (UNIAG) and CiTUR. He is author or co-author of several papers and her research interests include tourism management, marketing, brand management and strategy. Editorial board member of several peer reviewed scientific journals and ad-hoc reviewer of several peer-reviewed scientific journals. Member of the scientific committee of several national and international congresses and conferences.

Research Output

479 Publications
716 Citations

Publications

Authors Title Year
Bruno Miguel Sousa International volunteering and regenerative tourism: A pathway to social development and the enhancement of tourist destination image 2025
Bruno Miguel Sousa Preface 2025
Bruno Miguel Sousa Regenerative tourism for social development 2025
Bruno Miguel Sousa Barcelos handicrafts as cultural heritage and sustainable practice: A regenerative tourism approach 2025
Bruno Miguel Sousa, Alexandra Pereira da Silva Malheiro, Dália Filipa Veloso de Azevedo Liberato, Pedro Manuel da Costa Liberato, Pedro Carvalho, Elsa Esteves , Cristina Isabel Lourenço Rodrigues Literary tourism in Northern Portugal and its contribution to regenerative tourism: Preliminary insights 2025
Bruno Miguel Sousa Digital communication strategies for sustainable textile brands: A case study 2025
Bruno Miguel Sousa Innovating the future: Sustainable strategies and technological advances in niche tourism 2025
Bruno Miguel Sousa Performing skills in the tourism industry: A state-of-the-art analysis 2025
Bruno Miguel Sousa Using endomarketing as a strategic tool for innovation in the business context: Preliminary insights 2025
Bruno Miguel Sousa Cross-Border Regions Cooperation and Implications for Organizations 2025
Bruno Miguel Sousa Green Marketing and the Competitive Edge in the Cosmetics and Wellness Products Sector: An Exploratory Research 2025
Bruno Miguel Sousa EV Charging Stations as a Competitive Advantage and New Business Strategy 2025
Bruno Miguel Sousa Special Forms of Tourism as a Territorial Management Tool: An Exploratory Study in the Context of Geocaching 2025
Bruno Miguel Sousa International Volunteering as a Catalyst for Cross-Border Tourist Image Building: A Comparative Analysis of Euroregions 2025
Bruno Miguel Sousa Nature-Based Tourism in Mountain Destinations of the Galicia Northern Portugal Cross-Border Region: An Empirical Examination of Stakeholders' Perspectives 2025