Photo of Bruno Miguel Sousa

Bruno Miguel Sousa

Integrated Members Instituto Politécnico do Cávado e do Ave

Biography

Bruno Sousa is a Professor in Polytechnic Institute of Cavado and Ave (IPCA, Portugal). Head of Master Program - Tourism Management and Tourism Marketing. PhD Marketing and Strategy (University of Minho, University of Aveiro and UBI, Portugal). He was Market Analyst at Sonae Distribuição – Modelo e Continente, S.A. (2006 to 2009) and he was Marketing Assistant - Jornal O Jogo at Controlinveste (2005) - Best Paper Award in Strategic Marketing & Value Creation (International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour 2020). Teaching Award of the School of Economics and Management of the University of Minho 2015/2016 - Best Thesis in Tourism Award - ICIEMC 2015 - Management Graduation. Research centre: Applied Management Research Unit (UNIAG) and CiTUR. He is author or co-author of several papers and her research interests include tourism management, marketing, brand management and strategy. Editorial board member of several peer reviewed scientific journals and ad-hoc reviewer of several peer-reviewed scientific journals. Member of the scientific committee of several national and international congresses and conferences.

Research Output

479 Publications
716 Citations

Publications

Authors Title Year
Manuel José Serra da Fonseca, Bruno Miguel Sousa The Internationalization of the Portuguese Textile Sector into the Chinese Market: Contributions to Destination Image 2025
Manuel José Serra da Fonseca, Bruno Miguel Sousa From Values to Intentions: Drivers and Barriers of Plant-Based Food Consumption in a Cross-Border Context 2025
Manuel José Serra da Fonseca, Bruno Miguel Sousa The impact of digital marketing on the esports industry: Preliminary approach 2025
Manuel José Serra da Fonseca, Bruno Miguel Sousa The Attitude of Young Portuguese Youth Toward Blood Donation Advertising Campaignsan Exploratory Approach 2025
Manuel José Serra da Fonseca, Bruno Miguel Sousa Gamification in Digital Marketing for Boosting Tourist Destination Competitiveness: A Case Study 2025
Bruno Miguel Sousa Purchasing Decisions with Reference Points and Prospect Theory in the Metaverse 2025
Bruno Miguel Sousa Brand communication and strategic analysis of menus in fine dining restaurants in hotel management 2025
Bruno Miguel Sousa Promoting destination marketing strategies in authenticity and nature tourism 2025
Bruno Miguel Sousa Endomarketing and internal marketing management tourism contexts: Preliminary insights 2025
Bruno Miguel Sousa Delivering tomorrow today: The role of cutting-edge technologies such as Artificial Intelligence in drones in shaping new business models 2025
Bruno Miguel Sousa Empowering value co-creation in the digital era 2025
Bruno Miguel Sousa Co-creation, leadership, job satisfaction, and burnout in the digital era 2025
Bruno Miguel Sousa Use of artificial intelligence chatbots in the hospitality industry: Preliminary insights on value co-creation 2025
Bruno Miguel Sousa Promoting co-creation and sustainable routes in industrial tourism: Linking tourism to education 2025
Bruno Miguel Sousa Territorial marketing and region development: An exploratory approach in tabuao (Portugal) 2025