Photo of Ricardo Alexandre Fontes Correia

Ricardo Alexandre Fontes Correia

Integrated Members Instituto Politécnico de Bragança

Biography

With over two decades of academic experience, Ricardo Fontes Correia is an Associate Professor at Bragança Polytechnic University in Portugal, where he leads the master's program in Tourism Marketing. He also serves as a visiting Professor at ISM University of Management and Economics in Lithuania. Ricardo's primary research interests encompass Services Marketing, Tourism Marketing, Wine Tourism, Branding, and Social Networks. He is an integrated member of the Applied Management Research Unit (UNIAG). Ricardo has contributed his expertise as an external consultant to various programs, including the European Union Agris Program and Interreg, and has consulted for Deloitte & Touche. His prolific academic career is marked by active participation in numerous research projects, conferences, and international scientific meetings. Additionally, he has published several book chapters and papers in prestigious top-tier journals.

Research Output

21 Publications
44 Citations

Publications

Authors Title Year
Ricardo Alexandre Fontes Correia Unveiling the power of culture: a catalyst for tourism growth in OECD countries 2026
Bruno Miguel Sousa, Ricardo Alexandre Fontes Correia, Aida Carvalho Digital nomads and rural territories: Isit a match? 2026
Ricardo Alexandre Fontes Correia Artificial Intelligence Adoption in PortuguesePortuguese Metalworking SMEsSMEs: Drivers, Barriers, and Strategic Implications 2026
Ricardo Alexandre Fontes Correia Stepping into her shoes: a female issue in family business succession 2026
Ricardo Alexandre Fontes Correia Matching message and messenger: how endorser type and appeal shape advertising credibility and consumer responses in golf advertising 2026
Ricardo Alexandre Fontes Correia Authenticity and control in restaurant social media 2026
Ricardo Alexandre Fontes Correia Less human, more effective? Consumer responses to human-like and cartoon-like virtual influencers 2026
Ricardo Alexandre Fontes Correia Where belief is filtered: how truthfulness and source credibility shape trust, skepticism, and worry in vaccine communication 2026
Ricardo Alexandre Fontes Correia Trust in Others Mirrors: How UGC Shapes Confidence in Aesthetic Medicine 2026
Ricardo Alexandre Fontes Correia Trust in Others' Mirrors: How UGC Shapes Confidence in Aesthetic Medicine 2026
Ricardo Alexandre Fontes Correia Navigating tomorrows wallet: unveiling the distinctive financial journeys across generations 2025
Ricardo Alexandre Fontes Correia Preface 2025
Ricardo Alexandre Fontes Correia Redefining the future of digital marketing with virtual influencers 2025
Ricardo Alexandre Fontes Correia From human to posthuman: The strategic role of virtual influencers in contemporary marketing 2025
Ricardo Alexandre Fontes Correia The impact of message appeal on consumer behavioural engagement in the cybersecurity industry: the role of endorser type 2025