Photo of Bruno Miguel Sousa

Bruno Miguel Sousa

Integrated Members Instituto Politécnico do Cávado e do Ave

Biography

Bruno Sousa is a Professor in Polytechnic Institute of Cavado and Ave (IPCA, Portugal). Head of Master Program - Tourism Management and Tourism Marketing. PhD Marketing and Strategy (University of Minho, University of Aveiro and UBI, Portugal). He was Market Analyst at Sonae Distribuição – Modelo e Continente, S.A. (2006 to 2009) and he was Marketing Assistant - Jornal O Jogo at Controlinveste (2005) - Best Paper Award in Strategic Marketing & Value Creation (International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour 2020). Teaching Award of the School of Economics and Management of the University of Minho 2015/2016 - Best Thesis in Tourism Award - ICIEMC 2015 - Management Graduation. Research centre: Applied Management Research Unit (UNIAG) and CiTUR. He is author or co-author of several papers and her research interests include tourism management, marketing, brand management and strategy. Editorial board member of several peer reviewed scientific journals and ad-hoc reviewer of several peer-reviewed scientific journals. Member of the scientific committee of several national and international congresses and conferences.

Research Output

479 Publications
716 Citations

Publications

Authors Title Year
Bruno Miguel Sousa local branding in action: How McDonald's localization strategy shapes consumer behavior in Portugal 2026
Bruno Miguel Sousa Marketing Plan and Territorial Management: Vila Nova das Taipas (Portugal) 2025
Laurentina Maria da Cruz Vareiro, Raquel Bernardette Vale Mendes, Bruno Miguel Sousa Disasters, trauma and tourism: the effect of the COVID-19 pandemic on tourist behavior and post-crisis context 2025
Bruno Miguel Sousa, Lara Santos Film-Induced Tourism and Promotion of Tourist Destinations: An Exploratory Approach 2025
Bruno Miguel Sousa Tourism Marketing in Portugal: Boosting Success Through Geomarketing, IoT and Innovation 2025
Manuel José Serra da Fonseca, Bruno Miguel Sousa Luxury Brands in the Real Estate Sector in Portugal: Understanding the Relationship Between Brand and Consumer Loyalty 2025
Bruno Miguel Sousa Artificial Intelligence in Higher Education: Institutional Marketing Strategies for Engagement and Global Expansion 2025
Bruno Miguel Sousa Communicating and Differentiating in the Cultural Context of Fashion Segments 2025
Bruno Miguel Sousa Matera -From Abandonment to Rebirth: Impacts and Opportunities of the 2019 European Capital of Culture 2025
Bruno Miguel Sousa Museums and Education: Gamification Applied to the Enhancement of Railway Heritage 2025
Bruno Miguel Sousa The Influence of Resilience on the Digital Resilience of Higher Education Students: Preliminary Insights 2025
Bruno Miguel Sousa, Francisco Gonçalves Understanding Employer Branding in Cultural and Creative Tourism: An Exploratory Research 2025
Bruno Miguel Sousa International Volunteering and Regional Development: The Preliminary Study on the Management of Tourist Destinations 2025
Bruno Miguel Sousa The Impact of Social Networks on Cultural and Religious Tourism: The Case of the Tibes Monastery (Portugal) 2025
Manuel José Serra da Fonseca, Bruno Miguel Sousa Drive the Purchase Intentions of Generation X and Z Tourists through Marketing Activities 2025