Bruno Miguel Sousa
Integrated Members
Instituto Politécnico do Cávado e do Ave
Biography
Bruno Sousa is a Professor in Polytechnic Institute of Cavado and Ave (IPCA, Portugal). Head of Master Program - Tourism Management and Tourism Marketing. PhD Marketing and Strategy (University of Minho, University of Aveiro and UBI, Portugal). He was Market Analyst at Sonae Distribuição – Modelo e Continente, S.A. (2006 to 2009) and he was Marketing Assistant - Jornal O Jogo at Controlinveste (2005) - Best Paper Award in Strategic Marketing & Value Creation (International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour 2020). Teaching Award of the School of Economics and Management of the University of Minho 2015/2016 - Best Thesis in Tourism Award - ICIEMC 2015 - Management Graduation. Research centre: Applied Management Research Unit (UNIAG) and CiTUR. He is author or co-author of several papers and her research interests include tourism management, marketing, brand management and strategy. Editorial board member of several peer reviewed scientific journals and ad-hoc reviewer of several peer-reviewed scientific journals. Member of the scientific committee of several national and international congresses and conferences.
Research Output
479
Publications
716
Citations
Publications
| Authors | Title | Year |
|---|---|---|
| Bruno Miguel Sousa | A afetividade e o processo de tomada de decisão no turismo de peregrinação: Caminhos de Santiago | 2016 |
| Bruno Miguel Sousa | Plano da Estratégia no Acolhimento e Integração de Mercados | 2016 |
| Bruno Miguel Sousa | Empreendedorismo tecnológico em plantas – uma nova perspetiva de visita a espaços verdes das cidades | 2016 |
| Bruno Miguel Sousa | A Perspective of the Image in Destination Tourism Regions: An Exploratory Approach in Arouca | 2016 |
| Bruno Miguel Sousa | Empreendedorismo tecnológico em plantas – uma nova perspetiva de visita a espaços verdes das cidades | 2016 |
| Bruno Miguel Sousa | Plano da Estratégia no Acolhimento e Integração de Mercados dos PALOP: o caso de Angola | 2016 |
| Bruno Miguel Sousa | Branding Territorial: o papel da imagem no comportamento de compra do turista – o caso do destino Arouca | 2016 |
| Bruno Miguel Sousa | City Marketing e os eventos: as perceções dos residentes face ao Carnaval de Ovar | 2016 |
| Bruno Miguel Sousa | City Marketing e os eventos: as perceções dos residentes face ao Carnaval de Ovar | 2016 |
| Sérgio Dominique Ferreira Lopes, Bruno Miguel Sousa | As preferências dos clientes de instituições bancárias: uma aplicação multidimensional scaling | 2015 |
| Bruno Miguel Sousa | A afetividade e o processo de tomada de decisão no turismo de peregrinação | 2015 |
| Bruno Miguel Sousa | Análise das determinantes à receptividade ao bluetooth marketing pelo consumidor português – um estudo empírico | 2015 |
| Bruno Miguel Sousa | The Brand Management: a perspective applied in the context of sports media | 2015 |
| Sérgio Dominique Ferreira Lopes, Bruno Miguel Sousa | Cross-border tourist regions: A perspective on place attachment and consumer satisfaction | 2014 |