Photo of Bruno Miguel Sousa

Bruno Miguel Sousa

Integrated Members Instituto Politécnico do Cávado e do Ave

Biography

Bruno Sousa is a Professor in Polytechnic Institute of Cavado and Ave (IPCA, Portugal). Head of Master Program - Tourism Management and Tourism Marketing. PhD Marketing and Strategy (University of Minho, University of Aveiro and UBI, Portugal). He was Market Analyst at Sonae Distribuição – Modelo e Continente, S.A. (2006 to 2009) and he was Marketing Assistant - Jornal O Jogo at Controlinveste (2005) - Best Paper Award in Strategic Marketing & Value Creation (International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour 2020). Teaching Award of the School of Economics and Management of the University of Minho 2015/2016 - Best Thesis in Tourism Award - ICIEMC 2015 - Management Graduation. Research centre: Applied Management Research Unit (UNIAG) and CiTUR. He is author or co-author of several papers and her research interests include tourism management, marketing, brand management and strategy. Editorial board member of several peer reviewed scientific journals and ad-hoc reviewer of several peer-reviewed scientific journals. Member of the scientific committee of several national and international congresses and conferences.

Research Output

479 Publications
716 Citations

Publications

Authors Title Year
Bruno Miguel Sousa A afetividade e o processo de tomada de decisão no turismo de peregrinação: Caminhos de Santiago 2016
Bruno Miguel Sousa Plano da Estratégia no Acolhimento e Integração de Mercados 2016
Bruno Miguel Sousa Empreendedorismo tecnológico em plantas – uma nova perspetiva de visita a espaços verdes das cidades 2016
Bruno Miguel Sousa A Perspective of the Image in Destination Tourism Regions: An Exploratory Approach in Arouca 2016
Bruno Miguel Sousa Empreendedorismo tecnológico em plantas – uma nova perspetiva de visita a espaços verdes das cidades 2016
Bruno Miguel Sousa Plano da Estratégia no Acolhimento e Integração de Mercados dos PALOP: o caso de Angola 2016
Bruno Miguel Sousa Branding Territorial: o papel da imagem no comportamento de compra do turista – o caso do destino Arouca 2016
Bruno Miguel Sousa City Marketing e os eventos: as perceções dos residentes face ao Carnaval de Ovar 2016
Bruno Miguel Sousa City Marketing e os eventos: as perceções dos residentes face ao Carnaval de Ovar 2016
Sérgio Dominique Ferreira Lopes, Bruno Miguel Sousa As preferências dos clientes de instituições bancárias: uma aplicação multidimensional scaling 2015
Bruno Miguel Sousa A afetividade e o processo de tomada de decisão no turismo de peregrinação 2015
Bruno Miguel Sousa Análise das determinantes à receptividade ao bluetooth marketing pelo consumidor português – um estudo empírico 2015
Bruno Miguel Sousa The Brand Management: a perspective applied in the context of sports media 2015
Sérgio Dominique Ferreira Lopes, Bruno Miguel Sousa Cross-border tourist regions: A perspective on place attachment and consumer satisfaction 2014