Photo of Bruno Miguel Sousa

Bruno Miguel Sousa

Integrated Members Instituto Politécnico do Cávado e do Ave

Biography

Bruno Sousa is a Professor in Polytechnic Institute of Cavado and Ave (IPCA, Portugal). Head of Master Program - Tourism Management and Tourism Marketing. PhD Marketing and Strategy (University of Minho, University of Aveiro and UBI, Portugal). He was Market Analyst at Sonae Distribuição – Modelo e Continente, S.A. (2006 to 2009) and he was Marketing Assistant - Jornal O Jogo at Controlinveste (2005) - Best Paper Award in Strategic Marketing & Value Creation (International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour 2020). Teaching Award of the School of Economics and Management of the University of Minho 2015/2016 - Best Thesis in Tourism Award - ICIEMC 2015 - Management Graduation. Research centre: Applied Management Research Unit (UNIAG) and CiTUR. He is author or co-author of several papers and her research interests include tourism management, marketing, brand management and strategy. Editorial board member of several peer reviewed scientific journals and ad-hoc reviewer of several peer-reviewed scientific journals. Member of the scientific committee of several national and international congresses and conferences.

Research Output

479 Publications
716 Citations

Publications

Authors Title Year
Bruno Miguel Sousa Challenges of Consumer-Based Health Tourism Market Segmentation: Towards Tourists' Emotions 2025
Bruno Miguel Sousa, Pedro Manuel Miranda Nunes Strategic Management for the Benefit of the Local Community in a Portuguese Context: Sport, Youth, and Citizenship 2025
Bruno Miguel Sousa Marketing Complexity of Smart Consumer Products to Global Millennial Segments 2025
Bruno Miguel Sousa The Role of Internal Marketing in Employee Engagement in the Tourism Sector: A Best Practice Guide 2025
Bruno Miguel Sousa The Importance of Groups and Events in the Hospitality Sector: Learning for a Sustainable Future in the Portuguese Context 2025
Bruno Miguel Sousa Brand Management and Competitiveness in Tourism: Case Study in Local Accommodation "Romoa Vintage Guest House" (Portugal) 2025
Bruno Miguel Sousa Corporate Asset Management in Canned Goods Brands: Family SMEs With Longevity - A Preliminary Comparative Study in the Euro- Region Galicia and Northern Portugal 2025
Bruno Miguel Sousa The Role of Digital Marketing in Choosing Gastronomic Experiences and Tourist Destinations 2025
Bruno Miguel Sousa The Use of the Animal as an Identity Symbol of the Culture and History of Sport Clubs From Northern Portugal 2025
Bruno Miguel Sousa, Pedro Manuel da Costa Liberato Between Wings and Emotions: A Brand Evangelism Model for Airlines 2025
Bruno Miguel Sousa The role of employer branding andinternal marketing in talent attraction and retention: anappliedstudy in a Portuguese metallurgical industry 2025
Bruno Miguel Sousa Understanding Consumers Feelings of Affectivity in the Luxury Car Segment 2025
Bruno Miguel Sousa The Sustainability Consciousness Questionnaire: Validation Among Portuguese Population 2025
Laurentina Maria da Cruz Vareiro, Bruno Miguel Sousa Religious Tourism Events and Insights for AI on International Volunteering: The Case Study of Braga's Holy Week (Portugal) 2025
Sérgio Dominique Ferreira Lopes, Bruno Miguel Sousa Delivering tomorrow today: The role of cutting-edge technologies such as Artificial Intelligence in drones in shaping new business models 2025