Photo of Bruno Miguel Sousa

Bruno Miguel Sousa

Integrated Members Instituto Politécnico do Cávado e do Ave

Biography

Bruno Sousa is a Professor in Polytechnic Institute of Cavado and Ave (IPCA, Portugal). Head of Master Program - Tourism Management and Tourism Marketing. PhD Marketing and Strategy (University of Minho, University of Aveiro and UBI, Portugal). He was Market Analyst at Sonae Distribuição – Modelo e Continente, S.A. (2006 to 2009) and he was Marketing Assistant - Jornal O Jogo at Controlinveste (2005) - Best Paper Award in Strategic Marketing & Value Creation (International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour 2020). Teaching Award of the School of Economics and Management of the University of Minho 2015/2016 - Best Thesis in Tourism Award - ICIEMC 2015 - Management Graduation. Research centre: Applied Management Research Unit (UNIAG) and CiTUR. He is author or co-author of several papers and her research interests include tourism management, marketing, brand management and strategy. Editorial board member of several peer reviewed scientific journals and ad-hoc reviewer of several peer-reviewed scientific journals. Member of the scientific committee of several national and international congresses and conferences.

Research Output

479 Publications
716 Citations

Publications

Authors Title Year
Bruno Miguel Sousa Exploring the Future of Tourism in the Metaverse 2025
Bruno Miguel Sousa ENDOMARKETING COMO ESTRATÉGIA PARA A INOVAÇÃO: ESTUDO EM MULTINACIONAL NOS TERRITÓRIOS PORTUGUÊS E BRASILEIRO 2025
Bruno Miguel Sousa Organization of Major Music Events Amid the Climate Crisis: Strategies for Risk Mitigation and Sustainability 2025
Bruno Miguel Sousa ESTUDO DA VIABILIDADE ECONÓMICO-FINANCEIRA DA IMPLEMENTAÇÃO DE UM PLANO DE MARKETING NA EMPRESA PRECIOUS SATURDAY. SA 2025
Bruno Miguel Sousa AI as Novelty Strategic Management Tool for Future Digital Luxury Brand Events: Metaverse and NFTs Agenda 2030 2025
Bruno Miguel Sousa From Values to Intentions: Drivers and Barriers of Plant-Based Food Consumption in a Cross-Border Context 2025
Bruno Miguel Sousa IMPLEMENTAÇÃO DE UM DASHBOARD PARA MONITORIZAR OS INDICADORES DE DESEMPENHO DE UMA EMPRESA 2025
Bruno Miguel Sousa Intersections of Niche Tourism and Marketing 2025
Bruno Miguel Sousa MEMÓRIAS DE UM LUGAR A BANDA DESENHADA COMO ESTRATÉGIA DE REPRESENTAÇÃO DE MEMÓRIAS DA ESCOLA GONÇALO PEREIRA 2025
Bruno Miguel Sousa MENTORING COMO FERRAMENTA ESTRATÉGICA NA GESTÃO DE PESSOAS 2025
Bruno Miguel Sousa MODELO SERVQUAL E SATISFAÇÃO DOS CLIENTES APLICADO EM CONTEXTO DE SERVIÇOS DE TELECOMUNICAÇÕES 2025
Bruno Miguel Sousa O BRANDING TERRITORIAL DE TABUAÇO E O SEU IMPACTO NO PROCESSO DE TOMADA DE DECISÃO DO VISITANTE 2025
Bruno Miguel Sousa O CONTRIBUTO DE EVENTOS RELIGIOSOS NO TURISMO: UM ESTUDO COMPARATIVO DE GERAÇÕES NA SEMANA SANTA (BRAGA) 2025
Bruno Miguel Sousa O CONTRIBUTO DO LINKEDIN NO SOCIAL SELLING DOS OPERADORES TURÍSTICOS 2025
Bruno Miguel Sousa O ENDOMARKETING E A GESTÃO EM CONTEXTOS TURÍSTICOS: ESTUDO APLICADO AO QUADRILÁTERO URBANO DO MINHO 2025