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Bruno Miguel Sousa

Integrated Members Instituto Politécnico do Cávado e do Ave

Biography

Bruno Sousa is a Professor in Polytechnic Institute of Cavado and Ave (IPCA, Portugal). Head of Master Program - Tourism Management and Tourism Marketing. PhD Marketing and Strategy (University of Minho, University of Aveiro and UBI, Portugal). He was Market Analyst at Sonae Distribuição – Modelo e Continente, S.A. (2006 to 2009) and he was Marketing Assistant - Jornal O Jogo at Controlinveste (2005) - Best Paper Award in Strategic Marketing & Value Creation (International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour 2020). Teaching Award of the School of Economics and Management of the University of Minho 2015/2016 - Best Thesis in Tourism Award - ICIEMC 2015 - Management Graduation. Research centre: Applied Management Research Unit (UNIAG) and CiTUR. He is author or co-author of several papers and her research interests include tourism management, marketing, brand management and strategy. Editorial board member of several peer reviewed scientific journals and ad-hoc reviewer of several peer-reviewed scientific journals. Member of the scientific committee of several national and international congresses and conferences.

Research Output

479 Publications
716 Citations

Publications

Authors Title Year
Bruno Miguel Sousa O IMPACTO DO MARKETING DIGITAL NA INDÚSTRIA ESPORTS: ESTRATÉGIAS INOVADORAS E RELACIONAMENTOS COM O PÚBLICO-ALVO 2025
Bruno Miguel Sousa O IMPACTO DO SALÁRIO EMOCIONAL NOS COLABORADOES E NAS EMPRESAS ESTUDO DE CASO NO DST GROUP 2025
Bruno Miguel Sousa O PAPEL DO GREEN MARKETING COMO VANTAGEM COMPETITIVA: UMA COMPARAÇÃO ENTRE BRASIL E PORTUGAL, REALIZADA NO SETOR DE COSMÉTICOS 2025
Bruno Miguel Sousa O TELETRABALHO E A ATRAÇÃO E RETENÇÃO DE TALENTO: PERCEÇÕES DOS TRABALHADORES DO SETOR DAS TECNOLOGIAS DE INFORMAÇÃO 2025
Bruno Miguel Sousa OS DESAFIOS DA COMUNICAÇÃO INTERNA E EXTERNA NAS PME UM ESTUDO DE CASO EM CONTEXTO DE PEQUENAS E MÉDIAS EMPRESAS NO MERCADO BUSINESS TO BUSINESS 2025
Bruno Miguel Sousa PLANO ESTRATÉGICO DIVISÃO DE DESPORTO, JUVENTUDE E CIDADANIA – MUNICÍPIO DE GUIMARÃES 2025
Bruno Miguel Sousa Proposta de Plano de Marketing para um Parque Glamping 2025
Bruno Miguel Sousa Purchasing Decisions with Reference Pointsand Prospect Theory in the Metaverse 2025
Bruno Miguel Sousa RESPONSABILIDADE SOCIAL CORPORATIVA COMO FATOR DIFERENCIADOR DAS ORGANIZAÇÕES: COMPARAÇÃO ENTRE BRASIL E PORTUGAL 2025
Bruno Miguel Sousa The Fashion Consumer's Attitude When Confronted With Communication Actions of Social Causes and Their Influence on the Purchase Decision 2025
Bruno Miguel Sousa The Internationalization of the Portuguese Textile Sector into the Chinese Market: Contributions to Destination Image 2025
Bruno Miguel Sousa The Relevance of the CEO's Personal Brand in Digital Channels: A Case Study of Brands With Longevity in the Euro-Region (Northern Portugal and Galicia) 2025
Bruno Miguel Sousa The Sustainability Consciousness Questionnaire: Validation AmongPortuguese Population 2025
Bruno Miguel Sousa The importance of internal marketing in achieving job satisfaction and organizational success: A study applied to Portuguese Public Administration organizations 2025
Bruno Miguel Sousa Holistic digital marketing strategies for e-commerce growth: A SOSTAC-based case study of SIIEE 2025