Photo of Bruno Miguel Sousa

Bruno Miguel Sousa

Integrated Members Instituto Politécnico do Cávado e do Ave

Biography

Bruno Sousa is a Professor in Polytechnic Institute of Cavado and Ave (IPCA, Portugal). Head of Master Program - Tourism Management and Tourism Marketing. PhD Marketing and Strategy (University of Minho, University of Aveiro and UBI, Portugal). He was Market Analyst at Sonae Distribuição – Modelo e Continente, S.A. (2006 to 2009) and he was Marketing Assistant - Jornal O Jogo at Controlinveste (2005) - Best Paper Award in Strategic Marketing & Value Creation (International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour 2020). Teaching Award of the School of Economics and Management of the University of Minho 2015/2016 - Best Thesis in Tourism Award - ICIEMC 2015 - Management Graduation. Research centre: Applied Management Research Unit (UNIAG) and CiTUR. He is author or co-author of several papers and her research interests include tourism management, marketing, brand management and strategy. Editorial board member of several peer reviewed scientific journals and ad-hoc reviewer of several peer-reviewed scientific journals. Member of the scientific committee of several national and international congresses and conferences.

Research Output

479 Publications
716 Citations

Publications

Authors Title Year
Bruno Miguel Sousa, Manuel José Serra da Fonseca Exploring the Effectiveness of Social Marketing on Blood Donation Engagement in Portugal 2026
Laurentina Maria da Cruz Vareiro, Bruno Miguel Sousa, Lara Santos The Impact of Social Media Management on Fan Engagement and Loyalty in Sports Clubs: A Bibliometric Analysis 2026
Manuel José Serra da Fonseca, Bruno Miguel Sousa, Lara Santos When Content Matters Most: Digital Influencers and Tourist Destination Choices 2026
Bruno Miguel Sousa Understanding consumer loyalty to private labels: a structural equation modelling study in food retail 2026
Bruno Miguel Sousa Crafts and regenerative tourism in Barcelos: an exploratory analysis from the artisans perspective 2026
Bruno Miguel Sousa Exploring the convergence of emotional intelligence and internal marketing: a comprehensive bibliometric analysis 2026
Bruno Miguel Sousa The Role of Socially Responsible Marketing in the Context of Sports Management 2026
Bruno Miguel Sousa Absenteeism, Internal Marketing, and Productivity in a Hybrid Work Environment: Preliminary Insights 2026
Bruno Miguel Sousa The Challenges of Marketing Communication in Small and Medium-Sized Companies: A Contribution to Local Economic Development and Innovation 2026
Bruno Miguel Sousa Optimizing Financial Decision Making for Strategic Planning Success 2026
Manuel José Serra da Fonseca, Bruno Miguel Sousa Strategic Digital Communication for the Sports Modalities of FC Porto 2026
Bruno Miguel Sousa Preface 2026
Manuel José Serra da Fonseca, Bruno Miguel Sousa Governance and Service Quality as Drivers of Organizational Performance in the Portuguese Telecommunications Sector 2026
Bruno Miguel Sousa Artificial Intelligence and Challenges for Events and Tourism: Preliminary Insights and Stakeholders 2026
Manuel José Serra da Fonseca, Bruno Miguel Sousa Attitudes of Generations X, Y and Z Towards Corporate Social Responsibility: Impact on Purchase Intention and Perception of Greenwashing 2026