Bruno Miguel Sousa
Integrated Members
Instituto Politécnico do Cávado e do Ave
Biography
Bruno Sousa is a Professor in Polytechnic Institute of Cavado and Ave (IPCA, Portugal). Head of Master Program - Tourism Management and Tourism Marketing. PhD Marketing and Strategy (University of Minho, University of Aveiro and UBI, Portugal). He was Market Analyst at Sonae Distribuição – Modelo e Continente, S.A. (2006 to 2009) and he was Marketing Assistant - Jornal O Jogo at Controlinveste (2005) - Best Paper Award in Strategic Marketing & Value Creation (International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour 2020). Teaching Award of the School of Economics and Management of the University of Minho 2015/2016 - Best Thesis in Tourism Award - ICIEMC 2015 - Management Graduation. Research centre: Applied Management Research Unit (UNIAG) and CiTUR. He is author or co-author of several papers and her research interests include tourism management, marketing, brand management and strategy. Editorial board member of several peer reviewed scientific journals and ad-hoc reviewer of several peer-reviewed scientific journals. Member of the scientific committee of several national and international congresses and conferences.
Research Output
479
Publications
716
Citations
Publications
| Authors | Title | Year |
|---|---|---|
| Bruno Miguel Sousa | O IMPACTO DO TURISMO FLUVIAL NO DESENVOLVIMENTO DA REGIÃO DEMARCADA DO ALTO DOURO VINHATEIRO O CASO DOS NAVIOS HOTEL | 2020 |
| Bruno Miguel Sousa | Plano de marketing de turismo: um caso aplicado à FafeNorte viagens | 2020 |
| Bruno Miguel Sousa | A IMPORTÂNCIA DO DOMÍNIO DAS LÍNGUAS ESTRANGEIRAS NO SETOR DO TURISMO | 2020 |
| Manuel José Serra da Fonseca, Bruno Miguel Sousa | Consumer-brand relationship and use of the website in virtual communication in the luxury furniture industry | 2020 |
| Bruno Miguel Sousa | Portugal, the best destination': the case study of a CSR communication that changed mentalities and increased business performance | 2019 |
| Bruno Miguel Sousa, Alexandra Pereira da Silva Malheiro | The role of events in the management of vistors expectatios: A preliminary research | 2019 |
| Bruno Miguel Sousa, Alexandra Pereira da Silva Malheiro | Maturity in the Use of Web 2.0 Technologies in Banking industry in Portugal. | 2019 |
| Bruno Miguel Sousa, Alexandra Pereira da Silva Malheiro | Marketing and Social Solidarity: Case Study in Barcelos | 2019 |
| Paula Odete Fernandes, Bruno Miguel Sousa | Trust and perceived risk in consumer behaviour: A preliminary study in electronic commerce | 2019 |
| Paula Odete Fernandes, Bruno Miguel Sousa | The cultural marketing in the relational management: A preliminary Minho cultural approach | 2019 |
| Bruno Miguel Sousa | A Importância do Marketing Territorial e a Perceção dos Agentes e Residentes: Um Estudo Aplicado | 2019 |
| Bruno Miguel Sousa | O sexismo na publicidade: Perceção do consumidor e influência na decisão de compra | 2019 |
| Bruno Miguel Sousa | O Impacto do Marketing Cultural na Gestão de Relacionamentos e Fidelização de Públicos: O Caso do Cartão Quadrilátero Cultural | 2019 |
| Bruno Miguel Sousa | O papel do marketing mix das marcas alimentares biológicas no comportamento e na educação dos consumidores | 2019 |
| Bruno Miguel Sousa | O papel da afetividade na promoção do turismo gastronómico e valorização do território: um estudo de caso aplicado ao Festival da Lampreia no Município de Penafiel | 2019 |