Bruno Miguel Sousa
Integrated Members
Instituto Politécnico do Cávado e do Ave
Biography
Bruno Sousa is a Professor in Polytechnic Institute of Cavado and Ave (IPCA, Portugal). Head of Master Program - Tourism Management and Tourism Marketing. PhD Marketing and Strategy (University of Minho, University of Aveiro and UBI, Portugal). He was Market Analyst at Sonae Distribuição – Modelo e Continente, S.A. (2006 to 2009) and he was Marketing Assistant - Jornal O Jogo at Controlinveste (2005) - Best Paper Award in Strategic Marketing & Value Creation (International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour 2020). Teaching Award of the School of Economics and Management of the University of Minho 2015/2016 - Best Thesis in Tourism Award - ICIEMC 2015 - Management Graduation. Research centre: Applied Management Research Unit (UNIAG) and CiTUR. He is author or co-author of several papers and her research interests include tourism management, marketing, brand management and strategy. Editorial board member of several peer reviewed scientific journals and ad-hoc reviewer of several peer-reviewed scientific journals. Member of the scientific committee of several national and international congresses and conferences.
Research Output
479
Publications
716
Citations
Publications
| Authors | Title | Year |
|---|---|---|
| Bruno Miguel Sousa, Alexandra Pereira da Silva Malheiro | Plano de marketing de turismo: um caso aplicado à FafeNorte viagens | 2020 |
| Bruno Miguel Sousa | Green Consumer Behavior and Its Implications on Brand Marketing Strategy | 2020 |
| Bruno Miguel Sousa | The Role of Digital Marketing and Online Relationship Quality in Social Tourism: A Tourism for All Case Study | 2020 |
| Bruno Miguel Sousa | Understanding the Role of Social Networks in Consumer Behavior in Tourism: A Business Approach. | 2020 |
| Bruno Miguel Sousa | The Role Of Attachment In Emigrants Tourism Destination Choice: A Perspective On Ethnic Tourism | 2020 |
| Bruno Miguel Sousa, Alexandra Pereira da Silva Malheiro | Differentiation and Market Loyalty: An Approach to Cultural Tourism in Northern Portugal | 2020 |
| Laurentina Maria da Cruz Vareiro, Bruno Miguel Sousa | O Impacto do Turismo Fluvial no Desenvolvimento da Região Demarcada do Alto Douro Vinhateiro: O Caso dos Navios Hotel | 2020 |
| Bruno Miguel Sousa | O papel das tecnologias na gestão de relacionamentos e no marketing interno: uma abordagem no setor Hospitalar | 2020 |
| Bruno Miguel Sousa | A Importância do Domínio das Línguas Estrangeiras no Setor do Turismo | 2020 |
| Laurentina Maria da Cruz Vareiro, Bruno Miguel Sousa | Um olhar exploratório sobre o Turismo Voluntário | 2020 |
| Bruno Miguel Sousa | Employer branding applied to smes: A pioneering model proposal for attracting and retaining talent | 2020 |
| Bruno Miguel Sousa | The quality of communication and fake news in tourism: A segmented perspective | 2020 |
| Bruno Miguel Sousa | Heterogeneity of motivations and conflicts in pilgrim-to-pilgrim interaction: A research on the way of Saint James | 2020 |
| Bruno Miguel Sousa | The relationship between experiential marketing and determinants of quality service in the banking market | 2020 |
| Bruno Miguel Sousa | The role of technology in monitoring good practices for accessible tourism in the city of braga (Portugal) | 2020 |