Photo of Bruno Miguel Sousa

Bruno Miguel Sousa

Integrated Members Instituto Politécnico do Cávado e do Ave

Biography

Bruno Sousa is a Professor in Polytechnic Institute of Cavado and Ave (IPCA, Portugal). Head of Master Program - Tourism Management and Tourism Marketing. PhD Marketing and Strategy (University of Minho, University of Aveiro and UBI, Portugal). He was Market Analyst at Sonae Distribuição – Modelo e Continente, S.A. (2006 to 2009) and he was Marketing Assistant - Jornal O Jogo at Controlinveste (2005) - Best Paper Award in Strategic Marketing & Value Creation (International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour 2020). Teaching Award of the School of Economics and Management of the University of Minho 2015/2016 - Best Thesis in Tourism Award - ICIEMC 2015 - Management Graduation. Research centre: Applied Management Research Unit (UNIAG) and CiTUR. He is author or co-author of several papers and her research interests include tourism management, marketing, brand management and strategy. Editorial board member of several peer reviewed scientific journals and ad-hoc reviewer of several peer-reviewed scientific journals. Member of the scientific committee of several national and international congresses and conferences.

Research Output

479 Publications
716 Citations

Publications

Authors Title Year
Bruno Miguel Sousa, Alexandra Pereira da Silva Malheiro Plano de marketing de turismo: um caso aplicado à FafeNorte viagens 2020
Bruno Miguel Sousa Green Consumer Behavior and Its Implications on Brand Marketing Strategy 2020
Bruno Miguel Sousa The Role of Digital Marketing and Online Relationship Quality in Social Tourism: A Tourism for All Case Study 2020
Bruno Miguel Sousa Understanding the Role of Social Networks in Consumer Behavior in Tourism: A Business Approach. 2020
Bruno Miguel Sousa The Role Of Attachment In Emigrants Tourism Destination Choice: A Perspective On Ethnic Tourism 2020
Bruno Miguel Sousa, Alexandra Pereira da Silva Malheiro Differentiation and Market Loyalty: An Approach to Cultural Tourism in Northern Portugal 2020
Laurentina Maria da Cruz Vareiro, Bruno Miguel Sousa O Impacto do Turismo Fluvial no Desenvolvimento da Região Demarcada do Alto Douro Vinhateiro: O Caso dos Navios Hotel 2020
Bruno Miguel Sousa O papel das tecnologias na gestão de relacionamentos e no marketing interno: uma abordagem no setor Hospitalar 2020
Bruno Miguel Sousa A Importância do Domínio das Línguas Estrangeiras no Setor do Turismo 2020
Laurentina Maria da Cruz Vareiro, Bruno Miguel Sousa Um olhar exploratório sobre o Turismo Voluntário 2020
Bruno Miguel Sousa Employer branding applied to smes: A pioneering model proposal for attracting and retaining talent 2020
Bruno Miguel Sousa The quality of communication and fake news in tourism: A segmented perspective 2020
Bruno Miguel Sousa Heterogeneity of motivations and conflicts in pilgrim-to-pilgrim interaction: A research on the way of Saint James 2020
Bruno Miguel Sousa The relationship between experiential marketing and determinants of quality service in the banking market 2020
Bruno Miguel Sousa The role of technology in monitoring good practices for accessible tourism in the city of braga (Portugal) 2020