Bruno Miguel Sousa
Integrated Members
Instituto Politécnico do Cávado e do Ave
Biography
Bruno Sousa is a Professor in Polytechnic Institute of Cavado and Ave (IPCA, Portugal). Head of Master Program - Tourism Management and Tourism Marketing. PhD Marketing and Strategy (University of Minho, University of Aveiro and UBI, Portugal). He was Market Analyst at Sonae Distribuição – Modelo e Continente, S.A. (2006 to 2009) and he was Marketing Assistant - Jornal O Jogo at Controlinveste (2005) - Best Paper Award in Strategic Marketing & Value Creation (International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour 2020). Teaching Award of the School of Economics and Management of the University of Minho 2015/2016 - Best Thesis in Tourism Award - ICIEMC 2015 - Management Graduation. Research centre: Applied Management Research Unit (UNIAG) and CiTUR. He is author or co-author of several papers and her research interests include tourism management, marketing, brand management and strategy. Editorial board member of several peer reviewed scientific journals and ad-hoc reviewer of several peer-reviewed scientific journals. Member of the scientific committee of several national and international congresses and conferences.
Research Output
479
Publications
716
Citations
Publications
| Authors | Title | Year |
|---|---|---|
| Bruno Miguel Sousa | An Approach on Place Attachment, Involvement and Behavioural Intentions in Iberian Marketing Contexts: The Case of Galicia-North Portugal Euroregion | 2019 |
| Bruno Miguel Sousa | Responsabilidade Social Corporativa no campo do Marketing Desportivo: estudo aplicado ao S.C. Braga | 2019 |
| Bruno Miguel Sousa | Combat to Abandonment and Mistreatment of Animals: A Case Study Applied to the Public Security Police (Portugal) | 2019 |
| Bruno Miguel Sousa | ESTRATÉGIA E ATRATIVIDADE NO SETOR DA CONSTRUÇÃO CIVIL: UMA ABORDAGEM AO CONTEXTO PORTUGUÊS | 2019 |
| Bruno Miguel Sousa, Jessica Patrícia Miranda Ferreira | Encouraging the subsistence artisan entrepreneurship in handicraft and creative contexts | 2019 |
| Bruno Miguel Sousa | O papel da afetividade na promoção do turismo gastronómico e valorização do território: um estudo de caso aplicado ao Festival da Lampreia no Município de Penafiel | 2019 |
| Bruno Miguel Sousa | The role of relationship marketing in behavioural intentions of medical tourism services and guest experiences | 2019 |
| Bruno Miguel Sousa | O IMPACTO DO MARKETING CULTURAL NA GESTÃO DE RELACIONAMENTOS E FIDELIZAÇÃO DE PÚBLICOS: O CASO DO CARTÃO QUADRILÁTERO CULTURAL | 2019 |
| Bruno Miguel Sousa | The role of attachment in public management and place marketing contexts: a case study applied to Vila de Montalegre (Portugal). | 2019 |
| Bruno Miguel Sousa | Portugal, the best destination’: the case study of a CSR communication that changed mentalities and increased business performance | 2019 |
| Bruno Miguel Sousa | A acessibilidade no etourism: um estudo na ótica das pessoas portadoras de necessidades especiais | 2019 |
| Bruno Miguel Sousa | O PAPEL DOS FATORES TÉCNICOS E RELACIONAIS NA CONFIANÇA E NA PREDISPOSIÇÃO PARA O COMÉRCIO ONLINE: UM ESTUDO NA ÓTICA DO CONSUMIDOR | 2019 |
| Bruno Miguel Sousa | The role of relational marketing on the consumer buying decision of travel agencies | 2019 |
| Paula Odete Fernandes, Bruno Miguel Sousa | Generic strategies in civil construction companies in the north coast of Portugal: a qualitative approach | 2019 |
| Bruno Miguel Sousa, Alexandra Pereira da Silva Malheiro | Marketing and Social Solidarity: Case Study in Barcelos | 2019 |