Bruno Miguel Sousa
Integrated Members
Instituto Politécnico do Cávado e do Ave
Biography
Bruno Sousa is a Professor in Polytechnic Institute of Cavado and Ave (IPCA, Portugal). Head of Master Program - Tourism Management and Tourism Marketing. PhD Marketing and Strategy (University of Minho, University of Aveiro and UBI, Portugal). He was Market Analyst at Sonae Distribuição – Modelo e Continente, S.A. (2006 to 2009) and he was Marketing Assistant - Jornal O Jogo at Controlinveste (2005) - Best Paper Award in Strategic Marketing & Value Creation (International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour 2020). Teaching Award of the School of Economics and Management of the University of Minho 2015/2016 - Best Thesis in Tourism Award - ICIEMC 2015 - Management Graduation. Research centre: Applied Management Research Unit (UNIAG) and CiTUR. He is author or co-author of several papers and her research interests include tourism management, marketing, brand management and strategy. Editorial board member of several peer reviewed scientific journals and ad-hoc reviewer of several peer-reviewed scientific journals. Member of the scientific committee of several national and international congresses and conferences.
Research Output
479
Publications
716
Citations
Publications
| Authors | Title | Year |
|---|---|---|
| Bruno Miguel Sousa | O Papel dos Fatores Técnicos e Relacionais na Confiança e na Predisposição para o Comércio Online: Um Estudo na Ótica do Consumidor | 2019 |
| Bruno Miguel Sousa | O Brand Attachment e as Marcas de Comércio Online: Uma Abordagem aos Consumidores | 2019 |
| Bruno Miguel Sousa | A Teoria do Attachment em Contextos de Marketing Público e Social: Estudo do Programa “Portugal Sou Eu" | 2019 |
| Bruno Miguel Sousa | Responsabilidade Social Corporativa no campo do Marketing Desportivo: estudo aplicado ao S.C. Braga | 2019 |
| Bruno Miguel Sousa | The Role of New Technologies for the Human Resources Management: In which way the New Technologies could influence the increase of people's retention, the decrease of the turnover and the management of Internal Marketing? | 2019 |
| Bruno Miguel Sousa | A influência do branding e da comunicação no brand attachment e comportamento do consumidor: um caso de estudo Super Bock | 2019 |
| Bruno Miguel Sousa | Compreender o papel das redes sociais no comportamento do consumidor: a perspetiva do setor hoteleiro na região norte | 2019 |
| Bruno Miguel Sousa | O ponto de encontro do serviço e as intenções comportamentais em contextos de saúde: uma abordagem direcionada a Unidades de Imagiologia do Setor Convencionado | 2019 |
| Bruno Miguel Sousa | Estratégia e Atratividade no Setor da Construção Civil: Uma Abordagem ao Contexto Português | 2019 |
| Bruno Miguel Sousa | Estabelecimento de parcerias e de sourcing junto de parceiros em mercados emergentes: Estudo exploratório no Sector Têxtil | 2019 |
| Bruno Miguel Sousa, Alexandra Pereira da Silva Malheiro | Understanding the role of social networks in consumer behaviour: A perspective of the hotel sector in the northern region | 2019 |
| Bruno Miguel Sousa | The role of service quality in predisposition for portuguese online commerce | 2019 |
| Paula Odete Fernandes, Bruno Miguel Sousa | Trust and perceived risk in consumer behaviour: A preliminary study in electronic commerce | 2019 |
| Bruno Miguel Sousa | The role of attachment in public management and place marketing contexts: A case study applied to Vila de Montalegre (Portugal) | 2019 |
| Paula Odete Fernandes, Bruno Miguel Sousa | The cultural marketing in the relational management: A preliminary Minho cultural approach | 2019 |