Bruno Miguel Sousa
Integrated Members
Instituto Politécnico do Cávado e do Ave
Biography
Bruno Sousa is a Professor in Polytechnic Institute of Cavado and Ave (IPCA, Portugal). Head of Master Program - Tourism Management and Tourism Marketing. PhD Marketing and Strategy (University of Minho, University of Aveiro and UBI, Portugal). He was Market Analyst at Sonae Distribuição – Modelo e Continente, S.A. (2006 to 2009) and he was Marketing Assistant - Jornal O Jogo at Controlinveste (2005) - Best Paper Award in Strategic Marketing & Value Creation (International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour 2020). Teaching Award of the School of Economics and Management of the University of Minho 2015/2016 - Best Thesis in Tourism Award - ICIEMC 2015 - Management Graduation. Research centre: Applied Management Research Unit (UNIAG) and CiTUR. He is author or co-author of several papers and her research interests include tourism management, marketing, brand management and strategy. Editorial board member of several peer reviewed scientific journals and ad-hoc reviewer of several peer-reviewed scientific journals. Member of the scientific committee of several national and international congresses and conferences.
Research Output
479
Publications
716
Citations
Publications
| Authors | Title | Year |
|---|---|---|
| Bruno Miguel Sousa | 'Portugal, the best destination': The case study of a CSR communication that changed mentalities and increased business performance | 2019 |
| Bruno Miguel Sousa | The Role of Service Quality in Predisposition for Portuguese Online Commerce. | 2019 |
| Bruno Miguel Sousa | O BRAND ATTACHMENT E AS MARCAS DE COMERCIO ONLINE: UMA ABORDAGEM AOS CONSUMIDORES | 2019 |
| Bruno Miguel Sousa | Book review: Transformational entrepreneurship | 2019 |
| Bruno Miguel Sousa | A IMPORTÂNCIA DO MARKETING TERRITORIAL E A PERCEÇÃO DOS AGENTES E RESIDENTES. UM ESTUDO APLICADO | 2019 |
| Laurentina Maria da Cruz Vareiro, Bruno Miguel Sousa | Criatividade no turismo e envolvimento do visitante: o estudo de caso de Loulé (Portugal) | 2019 |
| Bruno Miguel Sousa | O sexismo na publicidade: Perceção do consumidor e influência na decisão de compra | 2019 |
| Bruno Miguel Sousa | An Approach on Attachment in Public Marketing and Higher Education Management Contexts | 2019 |
| Bruno Miguel Sousa | A influência do branding e da comunicação no brand attachment e comportamento do consumidor: um caso de estudo Super Bock | 2019 |
| Bruno Miguel Sousa | The role of personal brand on consumer behaviour in tourism contexts: the case of madeira | 2019 |
| Bruno Miguel Sousa | A responsabilidade social corporativa e o marketing de relacionamentos: uma abordagem à Delta Cafés | 2019 |
| Bruno Miguel Sousa, Alexandra Pereira da Silva Malheiro | Compreender o papel das redes sociais no comportamento do consumidor: a perspetiva do setor hoteleiro na região norte | 2019 |
| Bruno Miguel Sousa | O papel do marketing mix das marcas alimentares biológicas no comportamento e na educação dos consumidores | 2019 |
| Bruno Miguel Sousa | Towards socially sustainable tourism in cities: local community perceptions and development guidelines | 2019 |
| Bruno Miguel Sousa | Estabelecimento de parcerias e de sourcing junto de parceiros em mercados emergentes: Estudo exploratório no Sector Têxtil | 2019 |