Bruno Miguel Sousa
Integrated Members
Instituto Politécnico do Cávado e do Ave
Biography
Bruno Sousa is a Professor in Polytechnic Institute of Cavado and Ave (IPCA, Portugal). Head of Master Program - Tourism Management and Tourism Marketing. PhD Marketing and Strategy (University of Minho, University of Aveiro and UBI, Portugal). He was Market Analyst at Sonae Distribuição – Modelo e Continente, S.A. (2006 to 2009) and he was Marketing Assistant - Jornal O Jogo at Controlinveste (2005) - Best Paper Award in Strategic Marketing & Value Creation (International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour 2020). Teaching Award of the School of Economics and Management of the University of Minho 2015/2016 - Best Thesis in Tourism Award - ICIEMC 2015 - Management Graduation. Research centre: Applied Management Research Unit (UNIAG) and CiTUR. He is author or co-author of several papers and her research interests include tourism management, marketing, brand management and strategy. Editorial board member of several peer reviewed scientific journals and ad-hoc reviewer of several peer-reviewed scientific journals. Member of the scientific committee of several national and international congresses and conferences.
Research Output
479
Publications
716
Citations
Publications
| Authors | Title | Year |
|---|---|---|
| Bruno Miguel Sousa | The role of digital communication in changing population behaviors and regional development | 2020 |
| Bruno Miguel Sousa | Semiotics and e-branding in tourism communication: Study of the covers of digital magazines in the pandemic period COVID-19 | 2020 |
| Bruno Miguel Sousa | The role of integrated marketing communications in brand equity: An exploratory approach | 2020 |
| Bruno Miguel Sousa | The Theory of Attachment in Contexts of Public and Social Marketing: Study of the Program Portugal Sou Eu | 2020 |
| Bruno Miguel Sousa | The brand attachment and consumer behaviour in sports marketing contexts: The case of football fans in Portugal | 2020 |
| Bruno Miguel Sousa | Marketing management and sexism in promotion: The role of leadership | 2020 |
| Bruno Miguel Sousa, Jessica Patrícia Miranda Ferreira | Experiential marketing as leverage for growth of creative tourism: A co-creative process | 2020 |
| Bruno Miguel Sousa, Alexandra Pereira da Silva Malheiro | Differentiation and market loyalty: An approach to cultural tourism in northern Portugal | 2020 |
| Paula Odete Fernandes, Bruno Miguel Sousa | Encouraging Innovation and Relational Trends in Thermal Tourism: A Peninsular Northwest Perspective | 2020 |
| Paula Odete Fernandes, Bruno Miguel Sousa | The pandemic_Covid-19 and the online selling process in small and medium-sized enterprises (SMEs): A preliminary perspective. | 2020 |
| Bruno Miguel Sousa | TURISMO LITERÁRIO NO DIGITAL - CASO DE ESTUDO: A LISBOA DE PESSOA | 2020 |
| Bruno Miguel Sousa | Fatores influenciadores da aceitação da tecnologia financeira (FINTECH) pelos consumidores dos serviços financeiro tradicionais em Portugal | 2020 |
| Bruno Miguel Sousa | O PAPEL DO MARKETING COMO INFLUENCIADOR DE MUDANÇA DE COMPORTAMENTO JUNTO DOS CONSUMIDORES: UM ESTUDO APLICADO AO ATLETISMO EM PORTUGAL | 2020 |
| Bruno Miguel Sousa | A implementação do conceito de marketing como determinante na vantagem competitiva: uma abordagem em contextos industriais | 2020 |
| Bruno Miguel Sousa | O papel das tecnologias na gestão de relacionamentos e no marketing interno: uma abordagem no setor Hospitalar | 2020 |