Photo of Bruno Miguel Sousa

Bruno Miguel Sousa

Integrated Members Instituto Politécnico do Cávado e do Ave

Biography

Bruno Sousa is a Professor in Polytechnic Institute of Cavado and Ave (IPCA, Portugal). Head of Master Program - Tourism Management and Tourism Marketing. PhD Marketing and Strategy (University of Minho, University of Aveiro and UBI, Portugal). He was Market Analyst at Sonae Distribuição – Modelo e Continente, S.A. (2006 to 2009) and he was Marketing Assistant - Jornal O Jogo at Controlinveste (2005) - Best Paper Award in Strategic Marketing & Value Creation (International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour 2020). Teaching Award of the School of Economics and Management of the University of Minho 2015/2016 - Best Thesis in Tourism Award - ICIEMC 2015 - Management Graduation. Research centre: Applied Management Research Unit (UNIAG) and CiTUR. He is author or co-author of several papers and her research interests include tourism management, marketing, brand management and strategy. Editorial board member of several peer reviewed scientific journals and ad-hoc reviewer of several peer-reviewed scientific journals. Member of the scientific committee of several national and international congresses and conferences.

Research Output

479 Publications
716 Citations

Publications

Authors Title Year
Bruno Miguel Sousa The role of digital communication in changing population behaviors and regional development 2020
Bruno Miguel Sousa Semiotics and e-branding in tourism communication: Study of the covers of digital magazines in the pandemic period COVID-19 2020
Bruno Miguel Sousa The role of integrated marketing communications in brand equity: An exploratory approach 2020
Bruno Miguel Sousa The Theory of Attachment in Contexts of Public and Social Marketing: Study of the Program Portugal Sou Eu 2020
Bruno Miguel Sousa The brand attachment and consumer behaviour in sports marketing contexts: The case of football fans in Portugal 2020
Bruno Miguel Sousa Marketing management and sexism in promotion: The role of leadership 2020
Bruno Miguel Sousa, Jessica Patrícia Miranda Ferreira Experiential marketing as leverage for growth of creative tourism: A co-creative process 2020
Bruno Miguel Sousa, Alexandra Pereira da Silva Malheiro Differentiation and market loyalty: An approach to cultural tourism in northern Portugal 2020
Paula Odete Fernandes, Bruno Miguel Sousa Encouraging Innovation and Relational Trends in Thermal Tourism: A Peninsular Northwest Perspective 2020
Paula Odete Fernandes, Bruno Miguel Sousa The pandemic_Covid-19 and the online selling process in small and medium-sized enterprises (SMEs): A preliminary perspective. 2020
Bruno Miguel Sousa TURISMO LITERÁRIO NO DIGITAL - CASO DE ESTUDO: A LISBOA DE PESSOA 2020
Bruno Miguel Sousa Fatores influenciadores da aceitação da tecnologia financeira (FINTECH) pelos consumidores dos serviços financeiro tradicionais em Portugal 2020
Bruno Miguel Sousa O PAPEL DO MARKETING COMO INFLUENCIADOR DE MUDANÇA DE COMPORTAMENTO JUNTO DOS CONSUMIDORES: UM ESTUDO APLICADO AO ATLETISMO EM PORTUGAL 2020
Bruno Miguel Sousa A implementação do conceito de marketing como determinante na vantagem competitiva: uma abordagem em contextos industriais 2020
Bruno Miguel Sousa O papel das tecnologias na gestão de relacionamentos e no marketing interno: uma abordagem no setor Hospitalar 2020