Photo of Bruno Miguel Sousa

Bruno Miguel Sousa

Integrated Members Instituto Politécnico do Cávado e do Ave

Biography

Bruno Sousa is a Professor in Polytechnic Institute of Cavado and Ave (IPCA, Portugal). Head of Master Program - Tourism Management and Tourism Marketing. PhD Marketing and Strategy (University of Minho, University of Aveiro and UBI, Portugal). He was Market Analyst at Sonae Distribuição – Modelo e Continente, S.A. (2006 to 2009) and he was Marketing Assistant - Jornal O Jogo at Controlinveste (2005) - Best Paper Award in Strategic Marketing & Value Creation (International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour 2020). Teaching Award of the School of Economics and Management of the University of Minho 2015/2016 - Best Thesis in Tourism Award - ICIEMC 2015 - Management Graduation. Research centre: Applied Management Research Unit (UNIAG) and CiTUR. He is author or co-author of several papers and her research interests include tourism management, marketing, brand management and strategy. Editorial board member of several peer reviewed scientific journals and ad-hoc reviewer of several peer-reviewed scientific journals. Member of the scientific committee of several national and international congresses and conferences.

Research Output

479 Publications
716 Citations

Publications

Authors Title Year
Bruno Miguel Sousa, Dália Filipa Veloso de Azevedo Liberato O impacto da COVID-19 no turismo e na hotelaria da Região Norte 2021
Bruno Miguel Sousa Social and strategic partnership in marketing contexts: The case study of Help2kids 2020
Bruno Miguel Sousa, Alexandra Pereira da Silva Malheiro A Implementação do Conceito de Marketing como Determinante na Vantagem Competitiva: uma Abordagem em Contextos Industriais 2020
Bruno Miguel Sousa The brand attachment and consumer behaviour in sports marketing contexts: the case of football fans in Portugal. 2020
Bruno Miguel Sousa Loyalty of national guests: A case study of the douro hospitality 2020
Bruno Miguel Sousa The Theory of Attachment in Contexts of Public and Social Marketing: Study of the Program “Portugal Sou Eu” 2020
Bruno Miguel Sousa The role of integrated marketing communications in brand equity: An exploratory approach 2020
Bruno Miguel Sousa Semiotics and e-branding in tourism communication: Study of the covers of digital magazines in the pandemic period COVID-19 | [Semiótica e e-branding em comunicação de turismo: Estudo das capas de revistas digitais no período pandémico COVID-19] 2020
Bruno Miguel Sousa The role of digital communication in changing population behaviors and regional development | [O papel da comunicação digital na mudança de comportamentos dos cidadãos em benefício da comunidade local] 2020
Bruno Miguel Sousa The role of technology in monitoring good practices for accessible tourism in the city of braga (Portugal) | [O papel da tecnologia na monitorização de boas práticas para o turismo acessível na cidade de braga (Portugal)] 2020
Bruno Miguel Sousa The relationship between experiential marketing and determinants of quality service in the banking market 2020
Bruno Miguel Sousa Heterogeneity of motivations and conflicts in pilgrim-to-pilgrim interaction: A research on the way of Saint James 2020
Bruno Miguel Sousa The quality of communication and fake news in tourism: A segmented perspective 2020
Bruno Miguel Sousa Employer branding applied to smes: A pioneering model proposal for attracting and retaining talent 2020
Bruno Miguel Sousa The Basic Social Process of “Re-functionalising” and Its Implications for Housing Tourism: A Niche Tourism Perspective 2020