Photo of Bruno Miguel Sousa

Bruno Miguel Sousa

Integrated Members Instituto Politécnico do Cávado e do Ave

Biography

Bruno Sousa is a Professor in Polytechnic Institute of Cavado and Ave (IPCA, Portugal). Head of Master Program - Tourism Management and Tourism Marketing. PhD Marketing and Strategy (University of Minho, University of Aveiro and UBI, Portugal). He was Market Analyst at Sonae Distribuição – Modelo e Continente, S.A. (2006 to 2009) and he was Marketing Assistant - Jornal O Jogo at Controlinveste (2005) - Best Paper Award in Strategic Marketing & Value Creation (International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour 2020). Teaching Award of the School of Economics and Management of the University of Minho 2015/2016 - Best Thesis in Tourism Award - ICIEMC 2015 - Management Graduation. Research centre: Applied Management Research Unit (UNIAG) and CiTUR. He is author or co-author of several papers and her research interests include tourism management, marketing, brand management and strategy. Editorial board member of several peer reviewed scientific journals and ad-hoc reviewer of several peer-reviewed scientific journals. Member of the scientific committee of several national and international congresses and conferences.

Research Output

479 Publications
716 Citations

Publications

Authors Title Year
Bruno Miguel Sousa Academic tourism and transport services: Student perceptions from a social responsibility perspective 2021
Bruno Miguel Sousa, Alexandra Pereira da Silva Malheiro The quality of services in tourism: A study applied to transport companies 2021
Bruno Miguel Sousa Key drivers of performance and profitability in a social business 2021
Bruno Miguel Sousa The role of technologies in relationship management and internal marketing: An approach in the health sector 2021
Bruno Miguel Sousa Social concerns in advertising: The motives behind the indifference towards sexism displayed in advertising during the purchase decision 2021
Bruno Miguel Sousa Understanding the brand management and rebranding processes in specific contexts of medical tourism 2021
Bruno Miguel Sousa, Jessica Patrícia Miranda Ferreira, Francisco Gonçalves From Shaping of Pottery to Shaping of a Safe Tourism: The Case of the Artisanal Routes of Barcelos 2021
Paula Odete Fernandes, Bruno Miguel Sousa The role of e-marketing as in specific contexts of sports tourism 2021
Bruno Miguel Sousa, Alexandra Pereira da Silva Malheiro Web 2.0 technologies and banking management: The portuguese context 2021
Bruno Miguel Sousa The Role of New Technologies in peoples Retention, Turnover and Internal Marketing: A Literature Review 2021
Bruno Miguel Sousa Sustainable Development and Leisure Services: Changes and Trends 2021
Bruno Miguel Sousa The Influence of Tourist Photographic Narratives and Communication on Social Networks from the Perspective of Creative Tourism 2021
Bruno Miguel Sousa, Alexandra Pereira da Silva Malheiro, Dália Filipa Veloso de Azevedo Liberato, Pedro Manuel da Costa Liberato Sports Tourism and Sports Events as a Niche Market in Oporto as a Tourism Destination 2021
Bruno Miguel Sousa, Jessica Patrícia Miranda Ferreira Managing Motivation (Outside) Business Contexts: Tourism and Teambuilding 2021
Bruno Miguel Sousa The Basic Social Process of Re-functionalising and Its Implications for Housing Tourism: A Niche Tourism Perspective 2021