Photo of Bruno Miguel Sousa

Bruno Miguel Sousa

Integrated Members Instituto Politécnico do Cávado e do Ave

Biography

Bruno Sousa is a Professor in Polytechnic Institute of Cavado and Ave (IPCA, Portugal). Head of Master Program - Tourism Management and Tourism Marketing. PhD Marketing and Strategy (University of Minho, University of Aveiro and UBI, Portugal). He was Market Analyst at Sonae Distribuição – Modelo e Continente, S.A. (2006 to 2009) and he was Marketing Assistant - Jornal O Jogo at Controlinveste (2005) - Best Paper Award in Strategic Marketing & Value Creation (International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour 2020). Teaching Award of the School of Economics and Management of the University of Minho 2015/2016 - Best Thesis in Tourism Award - ICIEMC 2015 - Management Graduation. Research centre: Applied Management Research Unit (UNIAG) and CiTUR. He is author or co-author of several papers and her research interests include tourism management, marketing, brand management and strategy. Editorial board member of several peer reviewed scientific journals and ad-hoc reviewer of several peer-reviewed scientific journals. Member of the scientific committee of several national and international congresses and conferences.

Research Output

479 Publications
716 Citations

Publications

Authors Title Year
Bruno Miguel Sousa Key challenges in global wine tourism 2022
Bruno Miguel Sousa Mobile Applications in Urban Ecotourism: Promoting Digitization and Competitive Differentiation 2022
Bruno Miguel Sousa Factors influencing the acceptance of financial technology by consumers of traditional financial services in Portugal 2022
Bruno Miguel Sousa The Loyalty of Generetion Z to Metro do Porto Contribution to Regional Development 2022
Bruno Miguel Sousa, Dália Filipa Veloso de Azevedo Liberato, Pedro Manuel da Costa Liberato Northern Portugal Tourism Experiences Management for the Post-Covid Period: Facing Demand Changes in Tourism Products and Services 2022
Bruno Miguel Sousa Social and Strategic Partnership in Marketing Contexts: The Case Study of Help2kids 2022
Bruno Miguel Sousa Influência do Enoturismo na Região Demarcada do Douro. O caso do Concelho de São João da Pesqueira 2022
Manuel José Serra da Fonseca, Alexandra Isabela Lopes Correia, Bruno Miguel Sousa The Perceived Effects of Events on Tourism: The Case of the Festivities of the Romaria de Nossa Senhora dAgonia, Viana do Castelo, Northwest of Portugal 2022
Manuel José Serra da Fonseca, Alexandra Isabela Lopes Correia, Bruno Miguel Sousa Cooperation as a Basic Strategy for New Dynamics of a Cross-Border Destination: The Case of the Euroregion Galicia and Northern Portugal 2022
Bruno Miguel Sousa, Dália Filipa Veloso de Azevedo Liberato Influência do enoturismo na Região Demarcada do Douro: o caso do Concelho de São João da Pesqueira 2022
Paula Odete Fernandes, Bruno Miguel Sousa The role of e-marketing as in specific contexts of sports tourism 2021
Bruno Miguel Sousa, Alexandra Pereira da Silva Malheiro, Dália Filipa Veloso de Azevedo Liberato, Pedro Manuel da Costa Liberato Sports Tourism and Sports Events as a Niche Market in Oporto as a Tourism Destination 2021
Laurentina Maria da Cruz Vareiro, Bruno Miguel Sousa The role of live marketing and sensory marketing in the rock in Rio Brassil 2017 event from the perspective of stakeholder offer and the dynamics of the destination 2021
Laurentina Maria da Cruz Vareiro, Bruno Miguel Sousa The importance of museums in the tourist development and the motivations of their visitors: an analysis of the Costume Museum in Viana do Castelo 2021
Laurentina Maria da Cruz Vareiro, Bruno Miguel Sousa River tourism and local development in demarcated regions and the winegrowing context: A theoretical contribution 2021