Photo of Bruno Miguel Sousa

Bruno Miguel Sousa

Integrated Members Instituto Politécnico do Cávado e do Ave

Biography

Bruno Sousa is a Professor in Polytechnic Institute of Cavado and Ave (IPCA, Portugal). Head of Master Program - Tourism Management and Tourism Marketing. PhD Marketing and Strategy (University of Minho, University of Aveiro and UBI, Portugal). He was Market Analyst at Sonae Distribuição – Modelo e Continente, S.A. (2006 to 2009) and he was Marketing Assistant - Jornal O Jogo at Controlinveste (2005) - Best Paper Award in Strategic Marketing & Value Creation (International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour 2020). Teaching Award of the School of Economics and Management of the University of Minho 2015/2016 - Best Thesis in Tourism Award - ICIEMC 2015 - Management Graduation. Research centre: Applied Management Research Unit (UNIAG) and CiTUR. He is author or co-author of several papers and her research interests include tourism management, marketing, brand management and strategy. Editorial board member of several peer reviewed scientific journals and ad-hoc reviewer of several peer-reviewed scientific journals. Member of the scientific committee of several national and international congresses and conferences.

Research Output

479 Publications
716 Citations

Publications

Authors Title Year
Laurentina Maria da Cruz Vareiro, Raquel Bernardette Vale Mendes, Bruno Miguel Sousa Tourism Impacts of the UNESCO Creative Cities Classification and Destination Recovery: Residents’ Perceptions 2022
Laurentina Maria da Cruz Vareiro, Bruno Miguel Sousa Tourism and Protected Areas: The Guadiana Valley Natural Park, Portugal 2022
Bruno Miguel Sousa Understanding the role of social networks in consumer behavior in tourism: A business approach 2022
Laurentina Maria da Cruz Vareiro, Raquel Bernardette Vale Mendes, Bruno Miguel Sousa Tourism Impacts of the UNESCO Creative Cities Classification and Destination Recovery: Residents Perceptions 2022
Laurentina Maria da Cruz Vareiro, Raquel Bernardette Vale Mendes, Bruno Miguel Sousa Sustainability in Rural Tourism: The Strategic Perspective of Owners 2022
Laurentina Maria da Cruz Vareiro, Bruno Miguel Sousa Green Marketing Trends in Specific Contexts of Tourism and Music Festivals: Preliminary Insights 2022
Bruno Miguel Sousa Residents’ Attitudes Toward Place Marketing and Pro-environmental Behaviors at UNESCO World Heritage Sites 2022
Bruno Miguel Sousa Exploring the outcomes of digital marketing on historic sites' visitor behaviour 2022
Bruno Miguel Sousa The Loyalty of Generetion Z to Metro do Porto – Contribution to Regional Development | [A Lealdade da Geração Z ao Metro do Porto - Contributo para o Desenvolvimento Regional] 2022
Bruno Miguel Sousa Factors influencing the acceptance of financial technology by consumers of traditional financial services in Portugal 2022
Bruno Miguel Sousa, Alexandra Pereira da Silva Malheiro Understanding the role of social networks in consumer behaviour: A perspective of the hotel sector in the northern region 2022
Alexandra Isabela Lopes Correia, Bruno Miguel Sousa The Perceived Effects of Events on Tourism: The Case of the Festivities of the Romaria de Nossa Senhora d’Agonia, Viana do Castelo, Northwest of Portugal 2022
Bruno Miguel Sousa The contribution of tourist events to local development: A case study 2022
Bruno Miguel Sousa The relevance of virtual reality and increased reality in events with streaming and livestreaming in COVID and post-COVID-19 era: A touristic perspective 2022
Alexandra Isabela Lopes Correia, Bruno Miguel Sousa Cooperation as a basic strategy for new dynamics of a cross-border destination: the case of the Euroregion Galicia and Northern Portugal. 2022