Photo of Bruno Miguel Sousa

Bruno Miguel Sousa

Integrated Members Instituto Politécnico do Cávado e do Ave

Biography

Bruno Sousa is a Professor in Polytechnic Institute of Cavado and Ave (IPCA, Portugal). Head of Master Program - Tourism Management and Tourism Marketing. PhD Marketing and Strategy (University of Minho, University of Aveiro and UBI, Portugal). He was Market Analyst at Sonae Distribuição – Modelo e Continente, S.A. (2006 to 2009) and he was Marketing Assistant - Jornal O Jogo at Controlinveste (2005) - Best Paper Award in Strategic Marketing & Value Creation (International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour 2020). Teaching Award of the School of Economics and Management of the University of Minho 2015/2016 - Best Thesis in Tourism Award - ICIEMC 2015 - Management Graduation. Research centre: Applied Management Research Unit (UNIAG) and CiTUR. He is author or co-author of several papers and her research interests include tourism management, marketing, brand management and strategy. Editorial board member of several peer reviewed scientific journals and ad-hoc reviewer of several peer-reviewed scientific journals. Member of the scientific committee of several national and international congresses and conferences.

Research Output

479 Publications
716 Citations

Publications

Authors Title Year
Laurentina Maria da Cruz Vareiro, Bruno Miguel Sousa Supply Diversification and Coopetition in Rural Tourism 2021
Laurentina Maria da Cruz Vareiro, Bruno Miguel Sousa Accessible Tourism: Stakeholders Perspective in the City of Braga 2021
Bruno Miguel Sousa The Influence of Tourist Photographic Narratives and Communication on Social Networks from the Perspective of Creative Tourism 2021
Bruno Miguel Sousa Sustainable development and leisure services: Changes and trends 2021
Bruno Miguel Sousa The Role of New Technologies in people’s Retention, Turnover and Internal Marketing: A Literature Review 2021
Bruno Miguel Sousa, Alexandra Pereira da Silva Malheiro The quality of services in tourism: A study applied to transport companies 2021
Bruno Miguel Sousa Academic tourism and transport services: Student perceptions from a social responsibility perspective 2021
Bruno Miguel Sousa Encouraging consumer loyalty: the role of family business in hospitality 2021
Bruno Miguel Sousa The contribution of tourist events to local development: A case study 2021
Bruno Miguel Sousa, Jessica Patrícia Miranda Ferreira From Shaping of Pottery to Shaping of a Safe Tourism: The Case of the Artisanal Routes of Barcelos. 2021
Laurentina Maria da Cruz Vareiro, Bruno Miguel Sousa Accessible Tourism. Stakeholders perspective in the city of Braga. 2021
Laurentina Maria da Cruz Vareiro, Bruno Miguel Sousa The importance of museums in the tourist development and the motivations of their visitors: an analysis of the Costume Museum in Viana do Castelo 2021
Laurentina Maria da Cruz Vareiro, Bruno Miguel Sousa O turismo fluvial e o desenvolvimento local em regiões demarcadas e contexto vinhateiro: um contributo teórico 2021
Laurentina Maria da Cruz Vareiro, Bruno Miguel Sousa O papel do live marketing e marketing sensorial no evento Rock in Rio 2017 sob a ótica da oferta dos stakeholders e a dinâmica do destino turístico 2021
Manuel José Serra da Fonseca, Bruno Miguel Sousa Consumer-brand relationship and use of the website in virtual communication in the luxury furniture industry 2021