Photo of Bruno Miguel Sousa

Bruno Miguel Sousa

Integrated Members Instituto Politécnico do Cávado e do Ave

Biography

Bruno Sousa is a Professor in Polytechnic Institute of Cavado and Ave (IPCA, Portugal). Head of Master Program - Tourism Management and Tourism Marketing. PhD Marketing and Strategy (University of Minho, University of Aveiro and UBI, Portugal). He was Market Analyst at Sonae Distribuição – Modelo e Continente, S.A. (2006 to 2009) and he was Marketing Assistant - Jornal O Jogo at Controlinveste (2005) - Best Paper Award in Strategic Marketing & Value Creation (International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour 2020). Teaching Award of the School of Economics and Management of the University of Minho 2015/2016 - Best Thesis in Tourism Award - ICIEMC 2015 - Management Graduation. Research centre: Applied Management Research Unit (UNIAG) and CiTUR. He is author or co-author of several papers and her research interests include tourism management, marketing, brand management and strategy. Editorial board member of several peer reviewed scientific journals and ad-hoc reviewer of several peer-reviewed scientific journals. Member of the scientific committee of several national and international congresses and conferences.

Research Output

479 Publications
716 Citations

Publications

Authors Title Year
Bruno Miguel Sousa The (wasted) potential of digital communication in low-density destinations: the case of three Portuguese municipalities 2023
Bruno Miguel Sousa Determinants of Green Consumer Behavior in Tourism and Hotel Management Contexts: A Study Applied to the Côa Region 2023
Bruno Miguel Sousa The Dark Side of the Brand and Brand Hate: A Review and Future Research Agenda 2023
Bruno Miguel Sousa Ethics and Sustainability in Hospitality Employer Branding 2023
Bruno Miguel Sousa, Aida Carvalho Determinantes do comportamento do consumidor verde em contextos turístico-hoteleiros: um estudo aplicado à região do Côa 2023
Bruno Miguel Sousa, Dália Filipa Veloso de Azevedo Liberato, Pedro Manuel da Costa Liberato Tourism sustainable planning in low density territories and the post (disaster) pandemic context 2023
Bruno Miguel Sousa Ethics and Marketing of Social Integration in Cultural, Heritage and Educational Contexts 2023
Manuel José Serra da Fonseca, Bruno Miguel Sousa Assessing the Impacts of Internal Communication: Employer Branding and Human Resources. 2023
Laurentina Maria da Cruz Vareiro, Bruno Miguel Sousa Importância dos Clubes de Futebol Como Alavanca do Turismo e Desenvolvimento Regional o Quadrilátero do Minho  2023
Bruno Miguel Sousa, Pedro Manuel da Costa Liberato Turismo cinematográfico e a imagem do destino: impactes nas comunidades anfitriãs 2023
Manuel José Serra da Fonseca, Bruno Miguel Sousa Assessing the Impacts of Internal Communication: Employer Branding and Human Resources 2023
Paula Odete Fernandes, Nuno Adriano Baptista Ribeiro, Bruno Miguel Sousa Perception of Georgian Consumers Towards Corporate Social Responsibility in the Restaurant Industry 2023
Laurentina Maria da Cruz Vareiro, Bruno Miguel Sousa Tourism and Protected Areas: The Guadiana Valley Natural Park, Portugal 2022
Laurentina Maria da Cruz Vareiro, Bruno Miguel Sousa Green Marketing Trends in Specific Contexts of Tourism and Music Festivals: Preliminary Insights 2022
Bruno Miguel Sousa, Dália Filipa Veloso de Azevedo Liberato, Pedro Manuel da Costa Liberato Northern Portugal Tourism Experiences Management for the Post-Covid Period: Facing Demand Changes in Tourism Products and Services 2022