Photo of Bruno Miguel Sousa

Bruno Miguel Sousa

Integrated Members Instituto Politécnico do Cávado e do Ave

Biography

Bruno Sousa is a Professor in Polytechnic Institute of Cavado and Ave (IPCA, Portugal). Head of Master Program - Tourism Management and Tourism Marketing. PhD Marketing and Strategy (University of Minho, University of Aveiro and UBI, Portugal). He was Market Analyst at Sonae Distribuição – Modelo e Continente, S.A. (2006 to 2009) and he was Marketing Assistant - Jornal O Jogo at Controlinveste (2005) - Best Paper Award in Strategic Marketing & Value Creation (International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour 2020). Teaching Award of the School of Economics and Management of the University of Minho 2015/2016 - Best Thesis in Tourism Award - ICIEMC 2015 - Management Graduation. Research centre: Applied Management Research Unit (UNIAG) and CiTUR. He is author or co-author of several papers and her research interests include tourism management, marketing, brand management and strategy. Editorial board member of several peer reviewed scientific journals and ad-hoc reviewer of several peer-reviewed scientific journals. Member of the scientific committee of several national and international congresses and conferences.

Research Output

479 Publications
716 Citations

Publications

Authors Title Year
Bruno Miguel Sousa Experiential Marketing and Emotional Connection in Tourism: Implications for the Development of Sustainable Cross-Border Regions 2025
Bruno Miguel Sousa Promotion of Geocaching and Educational Tourist Routes in the Euroregion of Northern Portugal and Galicia 2025
Bruno Miguel Sousa A Importância do Marketing Relacional no Turismo de Saúde e Bem-Estar: Estudo Aplicado à Euro-Região Norte de Portugal e Galiza 2024
Bruno Miguel Sousa Gastronomy, cheese, and the contributions of maketing to territorial identity: A proposal for an exploratory study on "Queijo da Serra" (Portugal) 2024
Bruno Miguel Sousa Exploring the connection between population health management and patient-centered care in the healthcare marketing mix 2024
Bruno Miguel Sousa Socially Responsible Marketing and Children's Health: Preliminary Insights 2024
Bruno Miguel Sousa Digital marketing, artificial intelligence, and online social networks in tourism: Case of the municipality of amares (Portugal) 2024
Bruno Miguel Sousa Understanding the Role of Brand Attachment in the Automotive Luxury Brand Segment 2024
Bruno Miguel Sousa The role of health marketing in the dissemination of AI and ML Application in Preventive Health 2024
Bruno Miguel Sousa, Jessica Patrícia Miranda Ferreira The importance of internal marketing in companies and its relation with happiness at work 2024
Bruno Miguel Sousa Industrial tourism and literary tourism: Niche marketing perspective and regional development 2024
Bruno Miguel Sousa Emotional Intelligence and Internal Marketing as Determinants of Job Satisfaction and Satisfaction with Life among Portuguese Professionals 2024
Bruno Miguel Sousa Toward a scale to assess the emotional intelligence and internal marketing of business employees in Portugal 2024
Bruno Miguel Sousa, Pedro Manuel da Costa Liberato Citybranding: Generation of Brands in the Cities of Mindelo and Praia, Cape Verde 2024
Bruno Miguel Sousa, Dália Filipa Veloso de Azevedo Liberato, Pedro Manuel da Costa Liberato Diversity in Tourism Demand and the Revisiting of Sustainable and Pilgrimage Destinations: An Approach to the Ways of St. James 2024