Photo of Bruno Miguel Sousa

Bruno Miguel Sousa

Integrated Members Instituto Politécnico do Cávado e do Ave

Biography

Bruno Sousa is a Professor in Polytechnic Institute of Cavado and Ave (IPCA, Portugal). Head of Master Program - Tourism Management and Tourism Marketing. PhD Marketing and Strategy (University of Minho, University of Aveiro and UBI, Portugal). He was Market Analyst at Sonae Distribuição – Modelo e Continente, S.A. (2006 to 2009) and he was Marketing Assistant - Jornal O Jogo at Controlinveste (2005) - Best Paper Award in Strategic Marketing & Value Creation (International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour 2020). Teaching Award of the School of Economics and Management of the University of Minho 2015/2016 - Best Thesis in Tourism Award - ICIEMC 2015 - Management Graduation. Research centre: Applied Management Research Unit (UNIAG) and CiTUR. He is author or co-author of several papers and her research interests include tourism management, marketing, brand management and strategy. Editorial board member of several peer reviewed scientific journals and ad-hoc reviewer of several peer-reviewed scientific journals. Member of the scientific committee of several national and international congresses and conferences.

Research Output

479 Publications
716 Citations

Publications

Authors Title Year
Bruno Miguel Sousa Technologies Applied to Tourism Marketing: A 10 Years Systematic Literature Review 2024
Bruno Miguel Sousa, Alexandra Pereira da Silva Malheiro, Dália Filipa Veloso de Azevedo Liberato, Pedro Manuel da Costa Liberato, Pedro Carvalho, Elsa Esteves , Cristina Isabel Lourenço Rodrigues Literary Tourism: Literature Developments and Research Lines from 2015 to 2020 2024
Bruno Miguel Sousa Attachment Theory and Sense of Place for Visitors to Kazbegi National Park 2024
Bruno Miguel Sousa The Importance of Foreign Language Mastery in the Tourism Sector 2024
Bruno Miguel Sousa, Ricardo Alexandre Fontes Correia Place Knowledge Management in Promoting Gastronomic Tourism and Regional Development: A Case Study Applied to the Lampreia Festival in Portugal 2024
Manuel José Serra da Fonseca, Bruno Miguel Sousa Preliminary Analysis of the Relationship Between Brand and Customer Loyalty 2024
Bruno Miguel Sousa The Importance of International Volunteering for the Tourist Destination Image: Case Study in Barcelos (Portugal) 2024
Bruno Miguel Sousa A preliminary study on ethics and sustainability in hospitality employer branding 2024
Bruno Miguel Sousa Impact of documentaries on the identity and sustainability of territories-exploratory study by MDOC Melgao International Documentary Festival 2024
Bruno Miguel Sousa Exploring the outcomes of digital marketing on historic sites' visitor behaviour 2024
Bruno Miguel Sousa The importance of relational marketing in health and wellness tourism: A study applied to the northern euroregion of Portugal and Galicia 2024
Bruno Miguel Sousa "A Inteligência Artificial aplicada à Língua Gestual." 2024
Bruno Miguel Sousa "Análise e melhoria da preparação de expedição numa empresa de fachadas e revestimentos arquitetónicos de edifícios." 2024
Bruno Miguel Sousa "Inteligência Artificial e SAST" 2024
Bruno Miguel Sousa A AUTOBIOGRAFIA COMO LABORATÓRIO DO EU PROCESSOS DE CRIAÇÃO NA BANDA DESENHADA CONTEMPORÂNEA 2024