Photo of Bruno Miguel Sousa

Bruno Miguel Sousa

Integrated Members Instituto Politécnico do Cávado e do Ave

Biography

Bruno Sousa is a Professor in Polytechnic Institute of Cavado and Ave (IPCA, Portugal). Head of Master Program - Tourism Management and Tourism Marketing. PhD Marketing and Strategy (University of Minho, University of Aveiro and UBI, Portugal). He was Market Analyst at Sonae Distribuição – Modelo e Continente, S.A. (2006 to 2009) and he was Marketing Assistant - Jornal O Jogo at Controlinveste (2005) - Best Paper Award in Strategic Marketing & Value Creation (International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour 2020). Teaching Award of the School of Economics and Management of the University of Minho 2015/2016 - Best Thesis in Tourism Award - ICIEMC 2015 - Management Graduation. Research centre: Applied Management Research Unit (UNIAG) and CiTUR. He is author or co-author of several papers and her research interests include tourism management, marketing, brand management and strategy. Editorial board member of several peer reviewed scientific journals and ad-hoc reviewer of several peer-reviewed scientific journals. Member of the scientific committee of several national and international congresses and conferences.

Research Output

479 Publications
716 Citations

Publications

Authors Title Year
Bruno Miguel Sousa O Marketing Social e a Integração de refugiados: Uma Abordagem aos Municípios do Quadrilátero Urbano 2024
Paula Odete Fernandes, Bruno Miguel Sousa Relationship management between consumers and suppliers: An exploratory approach 2024
Bruno Miguel Sousa Plano de Marketing Territorial. Estudo Aplicado à Vila de Caldas das Taipas 2024
Bruno Miguel Sousa The Importance of International Volunteering for the Tourist Destination Image: Case Study in Barcelos (Portugal) 2024
Bruno Miguel Sousa The Role of Incubators in Promoting Innovation Ambidexterity Among Start-Ups in the Tourism and Hospitality Industry 2024
Bruno Miguel Sousa The role of employer branding and internal marketing in talent attraction and retention: an applied study in a Portuguese metallurgical industry 2024
Bruno Miguel Sousa Toward a scale to assess the emotional intelligence and internal marketing of business employees in Portugal 2024
Manuel José Serra da Fonseca, Alexandrino Manuel Oliveira Ribeiro, Bruno Miguel Sousa Relational marketing applied to the banking sector in Portuguese context 2024
Bruno Miguel Sousa Understanding the Role of Brand Attachment in the Automotive Luxury Brand Segment 2024
Manuel José Serra da Fonseca, Bruno Miguel Sousa Municipal communication, governance, and the role of the local community: A case study in Guimares (Portugal) 2024
Bruno Miguel Sousa Waste Management: Designing a User-Centered and Sustainable Mobile Application 2024
Manuel José Serra da Fonseca, Bruno Miguel Sousa The Construction of the Brand Narrative Through the Creation of Corporate Museums 2024
Manuel José Serra da Fonseca, Bruno Miguel Sousa The fashion consumer's attitude when confronted with communication actions of social causes and their influence on the purchase decision 2024
Laurentina Maria da Cruz Vareiro, Bruno Miguel Sousa The Role of Football Clubs as a Driver of Tourism Marketing Management and Local Development: A Preliminary Study in Minho (Portugal) 2023
Bruno Miguel Sousa Ethics and Marketing of Social Integration in Cultural, Heritage and Educational Contexts 2023