Books/Book chapters

Title Authors Year
Disasters, trauma and tourism: the effect of the COVID-19 pandemic on tourist behavior and post-crisis context
A Research Agenda for Tourism and Risk
10.4337/9781035327003.00017
Laurentina Maria da Cruz Vareiro, Raquel Bernardette Vale Mendes, Bruno Miguel Sousa 2025
Film-Induced Tourism and Promotion of Tourist Destinations: An Exploratory Approach
Cases on Effective Destination Management
10.4018/979-8-3693-1548-4.ch006
Bruno Miguel Sousa, Lara Santos 2025
Luxury Brands in the Real Estate Sector in Portugal: Understanding the Relationship Between Brand and Consumer Loyalty
Technology Driven Market Transformations for Digital Fashion and Smart Luxury
10.4018/979-8-3373-6197-0.ch005
Manuel José Serra da Fonseca, Bruno Miguel Sousa 2025
Artificial Intelligence in Higher Education: Institutional Marketing Strategies for Engagement and Global Expansion
Innovations and Challenges in Student Engagement in Higher Education
10.4018/979-8-3373-6187-1.ch006
Bruno Miguel Sousa 2025 1 cit.
Matera -From Abandonment to Rebirth: Impacts and Opportunities of the 2019 European Capital of Culture
Marketing Strategies for the Internationalization of Businesses and Brands
10.4018/979-8-3373-1787-8.ch009
Bruno Miguel Sousa 2025
Preface
Redefining the Future of Digital Marketing with Virtual Influencers
 Ricardo Alexandre Fontes Correia 2025
Redefining the future of digital marketing with virtual influencers
Redefining the Future of Digital Marketing with Virtual Influencers
10.4018/979-8-3373-0255-3
Ricardo Alexandre Fontes Correia 2025 2 cit.
From human to posthuman: The strategic role of virtual influencers in contemporary marketing
Redefining the Future of Digital Marketing with Virtual Influencers
10.4018/979-8-3373-0255-3.ch001
Ricardo Alexandre Fontes Correia 2025
Enhancing Green Capability in the Hospitality Sector Through Nudging: A Conceptual Framework
Tourism Hospitality and Event Management
10.1007/978-3-031-99128-8_6
Luísa Lopes, Lara Santos 2025
Empowering Development With Strategic Accounting: Organizational, Economic, and Sustainable Impacts
Empowering Development with Strategic Accounting Organizational Economic and Sustainable Impacts
10.4018/979-8-3373-5976-2
Elvira Pacheco Vieira 2025
Drive the Purchase Intentions of Generation X and Z Tourists through Marketing Activities
Customer Insight in Tourism Segments Profiles and Personas
10.4324/9781003638193-16
Manuel José Serra da Fonseca, Bruno Miguel Sousa 2025 2 cit.
Challenges of Consumer-Based Health Tourism Market Segmentation: Towards Tourists' Emotions
Customer Insight in Tourism Segments Profiles and Personas
10.4324/9781003638193-8
Bruno Miguel Sousa 2025
Strategic Management for the Benefit of the Local Community in a Portuguese Context: Sport, Youth, and Citizenship
Intersecting Public Administration and Technology for Public Trust and Citizen Engagement
10.4018/979-8-3693-9709-1.ch013
Bruno Miguel Sousa, Pedro Manuel Miranda Nunes 2025
Marketing Complexity of Smart Consumer Products to Global Millennial Segments
Diversity and Inclusion Driven Marketing for Multicultural Marketplaces
10.4018/979-8-3373-2111-0.ch001
Bruno Miguel Sousa 2025 17 cit.
The Role of Internal Marketing in Employee Engagement in the Tourism Sector: A Best Practice Guide
Reinventing Corporate Strategy for Competitive Advantage
10.4018/979-8-3373-5428-6.ch009
Bruno Miguel Sousa 2025
The Importance of Groups and Events in the Hospitality Sector: Learning for a Sustainable Future in the Portuguese Context
Global Cultural Immersions in Learning for A Sustainable Future
10.4018/979-8-3373-2508-8.ch006
Bruno Miguel Sousa 2025
Brand Management and Competitiveness in Tourism: Case Study in Local Accommodation "Romoa Vintage Guest House" (Portugal)
Reinventing Corporate Strategy for Competitive Advantage
10.4018/979-8-3373-5428-6.ch002
Bruno Miguel Sousa 2025
Corporate Asset Management in Canned Goods Brands: Family SMEs With Longevity - A Preliminary Comparative Study in the Euro- Region Galicia and Northern Portugal
Reinventing Corporate Strategy for Competitive Advantage
10.4018/979-8-3373-5428-6.ch003
Bruno Miguel Sousa 2025
The Role of Digital Marketing in Choosing Gastronomic Experiences and Tourist Destinations
Gastronomic Tourism Discovering the World Through Culinary Journeys
10.1079/9781800628854.0017
Bruno Miguel Sousa 2025
The Use of the Animal as an Identity Symbol of the Culture and History of Sport Clubs From Northern Portugal
Petfluencers and Pet Powered Branding
10.4018/979-8-3373-4342-6.ch003
Bruno Miguel Sousa 2025