Books/Book chapters

Title Authors Year
The role of artificial intelligence to empower and leverage brands
AI Innovation in Services Marketing
10.4018/979-8-3693-2153-9.ch002
Carlos Rompante da Cunha, Vítor José Domingues Mendonça 2024 5 cit.
Relationship management between consumers and suppliers: An exploratory approach
New Trends in Marketing and Consumer Science
10.4018/979-8-3693-2754-8.ch016
Paula Odete Fernandes, Bruno Miguel Sousa 2024 2 cit.
Relational marketing applied to the banking sector in Portuguese context
Future of Customer Engagement Through Marketing Intelligence
10.4018/979-8-3693-2367-0.ch013
Manuel José Serra da Fonseca, Alexandrino Manuel Oliveira Ribeiro, Bruno Miguel Sousa 2024
Remote work dynamics: A comprehensive analysis of its effects on engagement and commitment
Modern Trends and Future Innovation in Human Resource Management
10.4018/979-8-3693-6402-4.ch001
Elvira Pacheco Vieira 2024 1 cit.
Municipal communication, governance, and the role of the local community: A case study in Guimares (Portugal)
Global Trends in Governance and Policy Paradigms
10.4018/9798369317426.ch013
Manuel José Serra da Fonseca, Bruno Miguel Sousa 2024
Preface
Nexus of Corporate Sustainability Management Accounting and Auditing
 Elvira Pacheco Vieira 2024
The nexus of corporate sustainability management, accounting, and auditing
Nexus of Corporate Sustainability Management Accounting and Auditing
10.4018/979-8-3693-5663-0
Elvira Pacheco Vieira 2024
Intangible Approaches to Improve Individual Health Indicators and Empower Caregivers
Signals and Communication Technology
10.1007/978-3-031-34601-9_11
Paula Odete Fernandes, Carlos Rompante da Cunha, Luís Carlos Magalhães Pires 2024 3 cit.
The fashion consumer's attitude when confronted with communication actions of social causes and their influence on the purchase decision
Neurosensory and Neuromarketing Impacts on Consumer Behavior
10.4018/979-8-3693-8222-6.ch016
Manuel José Serra da Fonseca, Bruno Miguel Sousa 2024
Tourist Taxes and sustainability: A systematic literature review and future research
Taking on Climate Change Through Green Taxation
10.4018/978-1-6684-8592-7.ch015
Laurentina Maria da Cruz Vareiro, Soraia Marla Ferreira Gonçalves 2023
Influence of Social Networks on the Choice and Promotions of a Tourist Destination
Tourism Hospitality and Event Management
10.1007/978-3-031-31682-1_10
Alexandra Pereira da Silva Malheiro, Vânia Natércia Gonçalves Costa 2023 4 cit.
Tourism sustainable planning in low density territories and the post (disaster) pandemic context
Resilient and Sustainable Destinations After Disaster Challenges and Strategies
10.1108/978-1-80382-021-720231004
Bruno Miguel Sousa, Dália Filipa Veloso de Azevedo Liberato, Pedro Manuel da Costa Liberato 2023 1 cit.
Consumers' perceptions of innovation capacity: The role of the services at SMEs
Entrepreneurship Ecosystems and Their Opportunities and Challenge
https://doi.org/10.4018/978-1-6684-7140-1.ch002
Elvira Pacheco Vieira 2023
Enhancing sustainability through non-financial reporting.
Enhancing Sustainability Through Non-Financial Reporting
https://doi.org/10.4018/9781668490761
Elvira Pacheco Vieira 2023
The influence of human resources in the motivation and performance of employees: Performance evaluation/appraisal
ole of Human Resources for Inclusive Leadership, Workplace Diversity, and Equity in Organizations 
DOI 10.4018/978-1-6684-6602-5.ch003
Elvira Pacheco Vieira 2023
Digital leadership: Characteristics, challenges. and opportunities
Enhancing Employee Engagement and Productivity in the Post Pandemic Multigenerational Workforce
10.4018/978-1-6684-9172-0.ch010
Elvira Pacheco Vieira 2023 2 cit.
Enhancing sustainability through non-financial reporting
Enhancing Sustainability Through Non Financial Reporting
10.4018/9781668490761
Elvira Pacheco Vieira 2023
Preface
Enhancing Sustainability Through Non Financial Reporting
 Elvira Pacheco Vieira 2023 2 cit.
The influence of human resources in the motivation and performance of employees: Performance evaluation/appraisal
Role of Human Resources for Inclusive Leadership Workplace Diversity and Equity in Organizations
10.4018/978-1-6684-6602-5.ch003
Elvira Pacheco Vieira 2023
How Unemployment May Impact Happiness: A Systematic Review,
Research Anthology on Macroeconomics and the Achievement of Global Stability
 Pedro Manuel Miranda Nunes 2023