Books/Book chapters

Title Authors Year
Between Wings and Emotions: A Brand Evangelism Model for Airlines
Innovative Strategies in Aviation Management and Marketing
10.4018/979-8-3373-4952-7.ch001
Bruno Miguel Sousa, Pedro Manuel da Costa Liberato 2025 2 cit.
Community-Based Sustainable Tourism Development and Green Marketing
Greener Future Building Sustainable Tourism Communities
10.1108/978-1-83608-988-920251007
Luísa Lopes, Lara Santos 2025
Exploring the Relationship Between Customer Engagement and Price Sensitivity
Springer Series in Design and Innovation
10.1007/978-3-031-77566-6_60
Sérgio Dominique Ferreira Lopes 2025 1 cit.
Understanding Consumers Feelings of Affectivity in the Luxury Car Segment
Contributions to Management Science
10.1007/978-3-031-77543-7_6
Bruno Miguel Sousa 2025 3 cit.
Religious Tourism Events and Insights for AI on International Volunteering: The Case Study of Braga's Holy Week (Portugal)
Impacts of AI on International Volunteering
10.4018/979-8-3373-5022-6.ch006
Laurentina Maria da Cruz Vareiro, Bruno Miguel Sousa 2025
Impact of Sporting Events on Tourist Destinations: The Case of Braga European City of Sport 2018
Future of Events Trends Technologies and Stakeholder Engagement
10.1201/9781779640734-3
Laurentina Maria da Cruz Vareiro, Raquel Bernardette Vale Mendes, Bruno Miguel Sousa 2025
Willingness to Pay for Ecolabel in Food Products: Mapping Publications Over the Past Twenty years
Lecture Notes on Multidisciplinary Industrial Engineering
10.1007/978-3-031-80330-7_31
Ricardo Jorge Correia 2025
Bridging the Gap: Tailoring Employer Branding Tactics for Diverse Generations in Talent Acquisition
Redefining Employer Branding at the Intersection of Human Resources and Marketing
10.4018/979-8-3373-3331-1.ch003
Elvira Pacheco Vieira 2025
The Impact of Cultural Events on the Identity, Sustainability, and Image of Territories: The Case of MDOC Melgao International Documentary Film Festival
Future of Events Trends Technologies and Stakeholder Engagement
10.1201/9781779640734-4
Bruno Miguel Sousa 2025
Territorial Marketing Strategies: The Case of Visit Italy in the Enhancement of Italian Territories
Cultural Transformation and Disruption Through Media and Communication
10.4018/979-8-3373-4089-0.ch009
Bruno Miguel Sousa 2025
Exploring the Future of Tourism in the Metaverse
Tourism Entrepreneurship and the Metaverse Opportunities and Strategies for Growth in the Digital Sphere
10.1007/978-3-031-96299-8_6
Bruno Miguel Sousa 2025
Organization of Major Music Events Amid the Climate Crisis: Strategies for Risk Mitigation and Sustainability
Future of Events Trends Technologies and Stakeholder Engagement
10.1201/9781779640734-12
Bruno Miguel Sousa 2025
AI as Novelty Strategic Management Tool for Future Digital Luxury Brand Events: Metaverse and NFTs Agenda 2030
Future of Events Trends Technologies and Stakeholder Engagement
10.1201/9781779640734-1
Bruno Miguel Sousa 2025 1 cit.
Dark Tourism Management and Development: An Exploratory Analysis
Emerald Handbook of International Dark Tourism
10.1108/978-1-80592-501-920251002
Luísa Lopes, Lara Santos 2025
Sustainable practices in tourism: The case of the Minho Urban Quadrangle (Portugal)
Regenerative Tourism for Social Development
10.4018/979-8-3373-0235-5.ch001
Laurentina Maria da Cruz Vareiro 2025
Is Vodafone Paredes de Coura Festival (Portugal) a sustainable event? The festivalgoers' perspective
Intersections of Niche Tourism and Marketing
10.4018/979-8-3693-8417-6.ch020
Laurentina Maria da Cruz Vareiro 2025
Circular economy in the fashion industry: Key factors driving the shift to slow fashion
Sustainable Practices in the Fashion and Retail Industry
10.4018/979-8-3693-9959-0.ch004
Elvira Pacheco Vieira 2025
The impact of digital marketing on the esports industry: Preliminary approach
Evolving Strategies for Organizational Management and Performance Evaluation
10.4018/979-8-3373-0149-5.ch027
Manuel José Serra da Fonseca, Bruno Miguel Sousa 2025
Brand communication and strategic analysis of menus in fine dining restaurants in hotel management
Smart Operations and Enhancing Guest Experience in the Hospitality Industry
10.4018/979-8-3373-2145-5.ch012
Bruno Miguel Sousa 2025
Promoting destination marketing strategies in authenticity and nature tourism
Maximizing Destination Marketing Strategies in the Digital Era
10.4018/979-8-3693-9939-2.ch004
Bruno Miguel Sousa 2025 1 cit.