Books/Book chapters

Title Authors Year
Artificial Intelligence and Online Relationships in Small Businesses
Impacts of AI on Human Expression and Relationship Building
10.4018/979-8-3373-8337-8.ch005
Paula Odete Fernandes, Elaine Cristina Borges Scalabrini 2026
The Impact of Social Media Management on Fan Engagement and Loyalty in Sports Clubs: A Bibliometric Analysis
Sport Events for Territorial Marketing Place Branding and Global Visibility
10.4018/979-8-2600-2080-7.ch015
Laurentina Maria da Cruz Vareiro, Bruno Miguel Sousa, Lara Santos 2026
The Impact of Artificial Intelligence on Digital Marketing
Signals and Communication Technology
10.1007/978-3-032-03554-7_8
Elisabete da Anunciação Paulo Morais, Luísa Lopes 2026 4 cit.
The Influence of Toxic Leadership on Employees Turnover Intentions: The Mediating Role of Organizational Commitment
Studies in Systems Decision and Control
10.1007/978-3-032-02052-9_24
Márcia Marina Rodrigues Brito Duarte 2026
The Role of Socially Responsible Marketing in the Context of Sports Management
Creative Advantage of Cultural Diversity in Global Business Innovations Ethics and Corporate Social Responsibility
10.4018/979-8-3373-5981-6.ch014
Bruno Miguel Sousa 2026
Absenteeism, Internal Marketing, and Productivity in a Hybrid Work Environment: Preliminary Insights
Human Centered Workforce Management in the Age of Digital Work
10.4018/979-8-2600-2178-1.ch006
Bruno Miguel Sousa 2026
The Challenges of Marketing Communication in Small and Medium-Sized Companies: A Contribution to Local Economic Development and Innovation
Global Perspectives on Local Economic Development and Innovation
10.4018/979-8-3373-1474-7.ch015
Bruno Miguel Sousa 2026
Optimizing Financial Decision Making for Strategic Planning Success
Navigating Mergers Acquisitions and Organizational Redesign
10.4018/979-8-3373-5233-6.ch012
Bruno Miguel Sousa 2026
Preface
Cultural Identity and Globalization in the Dynamics of Brand Management
 Bruno Miguel Sousa 2026
Artificial Intelligence and Challenges for Events and Tourism: Preliminary Insights and Stakeholders
Transforming Festival Experiences with Artificial Intelligence A Stakeholder S Perspective
10.1079/9781800628380.0009
Bruno Miguel Sousa 2026
Cycling Success, Destination Brand Love, and Global Visibility: A Narrative Review of Sport-Driven Place Branding in Slovenia
Sport Events for Territorial Marketing Place Branding and Global Visibility
10.4018/979-8-2600-2080-7.ch005
Bruno Miguel Sousa 2026
Future Trends in Event Planning and Design: AI Agenda Thought Metaverse and NFT Agenda 2050
Event Planning Management International Practices for the Future of Events
10.1108/978-1-83708-140-020261011
Bruno Miguel Sousa 2026
Cultural Identity and Globalization in the Dynamics of Brand Management
Cultural Identity and Globalization in the Dynamics of Brand Management
 Bruno Miguel Sousa 2026
The Role of Internal Marketing in Human Capital Management: Case Study Applied to the Context of Adventure and Sports Tourism
Advances in Tourism Innovation and Cultural Heritage
10.4018/979-8-2600-3285-5.ch003
Bruno Miguel Sousa 2026
The Role of Literary Tourism and Storytelling in Building the Cultural Identity of the GaliciaNorthern Portugal Euroregion
Cultural Identity and Globalization in the Dynamics of Brand Management
10.4018/979-8-3373-8162-6.ch003
Bruno Miguel Sousa 2026
The Influence of Packaging and Marketing Management on the Consumption of Healthy Ready Meals
International Branding and Consumer Behavior Across Cultures
10.4018/979-8-2600-2188-0.ch010
Bruno Miguel Sousa 2026
Managing Generational Diversity: Human Resourcens and Talent Management Strategies and Onboarding Effectiveness
Human Centered Workforce Management in the Age of Digital Work
10.4018/979-8-2600-2178-1.ch007
Bruno Miguel Sousa 2026
Internal Marketing and Competitiveness in Hotels: A Case Study in a Greek Context
Marketing Strategies for Total Quality Management in Hospitality Excellence
10.4018/979-8-3693-8608-8.ch008
Bruno Miguel Sousa 2026
PREFACE
Digital Marketing Advanced in Tourism Theoretical Bases and Applications
 Bruno Miguel Sousa 2026
The Influence of K-Pop on Travel Intentions to the Tourist Destination South Korea
Human Centered Innovation Ethics and Consumer Behavior in Digital Markets
10.4018/979-8-2600-2686-1.ch012
Bruno Miguel Sousa, Lara Santos 2026