Photo of Elvira Pacheco Vieira

Elvira Pacheco Vieira

Integrated Members Instituto Politécnico de Viana do Castelo

Biography

Elvira Pacheco Vieira holds a PhD in Applied Economics at the University of Santiago de Compostela, in 2007. Since 2012, is Dean of ISAG – European Business School, where she is also Principal Coordinating Professor and Member of the Technical-Scientific Council. Invited Adjunct Professor at the Polytechnic Institute of Viana do Castelo - School of Business Sciences, since 2009. Integrated Member at the Applied Management Research Unit (UNIAG) since 2010, and Collaborator Member at the Research Centre in Business Sciences and Tourism (CICET - FCVC), since 2021. Coordinated the ISAG Research Centre (NIDISAG) between 2009 and 2021. Author of more than 140 publications in scientific journals with peer review, indexed in the various international databases. Published 12 book chapters and 3 books, with international distribution. Supervised 4 PhD theses and 25 master dissertations. Received the 1st Euroregion Research Award by the Galicia-North Portugal Euroregion Chair in 2008, regarding her PhD innovative research and important findings, about regional and cross-border development and Human Capital. Has participated as a researcher in 29 projects and has been the lead researcher on 15. Her current research areas are Economics, Management, Tourism, Marketing and Strategic Management, Market Research, Corporate Social Responsibility, Finances, Regional and Cross-border Development, Innovation and Entrepreneurship.

Research Output

105 Publications
266 Citations

Publications

Authors Title Year
Elvira Pacheco Vieira Corporate bankruptcy prediction: re-estimating classical accounting-based models with a sample from Portugal 2026
Elvira Pacheco Vieira Navigating the Personalization Paradox: Pathways to Consumer Engagement Through Loyalty and Avoidance in the Digital Era 2026
Elvira Pacheco Vieira Motivational perceptions in current and prospective hospitality employees: a mixed-method study 2026
Elvira Pacheco Vieira Hospital pressure and length of stay under organisational reform: evidence from Portuguese public hospitals 2026
Elvira Pacheco Vieira Acceptability of cashless payment technologies at festivals: the case of Primavera Sound Porto 2026
Elvira Pacheco Vieira Ten years of digital technology in health: assessing the impact of telemedicine in Portugal 2026
Elvira Pacheco Vieira Prescription Systems and Public Drug Costs: Insights from Portugals NHS (20152024) 2026
Elvira Pacheco Vieira Pop Culture, Engagement and Visitor Profiles: The Case of Comic Con Porto 2024 2026
Elvira Pacheco Vieira Urban Culture Events as Drivers of in-City Expenditure: Evidence From The World Battle Porto 2026
Elvira Pacheco Vieira Strategic Management of Digital Transformation in Gastronomic Tourism: Interactivity, Innovation, and Responsible Consumption 2026
Elvira Pacheco Vieira Experience with Educational Software and Serious Games: A Systematic Literature Review with Applications to Tourism 2026
Elvira Pacheco Vieira Online Shopping Using Digital Platforms: Before, During, and After the COVID-19 Pandemic 2026
Elvira Pacheco Vieira Visitor expenditure and consumption patterns in sustainable urban events: a Tobit analysis of Porto Beer Fest 2024 2026
Elvira Pacheco Vieira Pop culture, engagement and visitor profiles: The case of Comic Con-Porto 2024 2026
Elvira Pacheco Vieira Reframing Communication and Marketing in Tourism and Hospitality: Sustainability, Technology, and Strategic Transformation 2026