Books/Book chapters

Title Authors Year
Nature-Based Tourism in Mountain Destinations of the Galicia Northern Portugal Cross-Border Region: An Empirical Examination of Stakeholders' Perspectives
Cross Border Regions Cooperation and Implications for Organizations
10.4018/979-8-3373-1912-4.ch008
 Bruno Miguel Sousa 2025
Experiential Marketing and Emotional Connection in Tourism: Implications for the Development of Sustainable Cross-Border Regions
Cross Border Regions Cooperation and Implications for Organizations
10.4018/979-8-3373-1912-4.ch006
 Bruno Miguel Sousa 2025 2 cit.
Promotion of Geocaching and Educational Tourist Routes in the Euroregion of Northern Portugal and Galicia
Exploring Multicultural Dimensions of Literary Linguistic and Educational Frontiers
10.4018/979-8-3693-8196-0.ch004
 Bruno Miguel Sousa 2025
Gastronomy, cheese, and the contributions of maketing to territorial identity: A proposal for an exploratory study on "Queijo da Serra" (Portugal)
Global Perspectives on Cheese Tourism
10.4018/979-8-3693-3490-4.ch023
 Bruno Miguel Sousa 2024 4 cit.
Exploring the connection between population health management and patient-centered care in the healthcare marketing mix
Convergence of Population Health Management Pharmacogenomics and Patient Centered Care
10.4018/979-8-3693-3260-3.ch013
 Bruno Miguel Sousa 2024 1 cit.
Socially Responsible Marketing and Children's Health: Preliminary Insights
Corporate Social Responsibility in Health and Social Care
10.4018/979-8-3693-5991-4.ch014
 Bruno Miguel Sousa 2024
The quality of sustainability reporting of the largest Portuguese companies
Nexus of Corporate Sustainability Management Accounting and Auditing
10.4018/979-8-3693-5663-0.ch009
 Vanda Cristina Rodrigues Roque 2024
Digital marketing, artificial intelligence, and online social networks in tourism: Case of the municipality of amares (Portugal)
AI Innovations for Travel and Tourism
10.4018/979-8-3693-2137-9.ch010
 Bruno Miguel Sousa 2024 1 cit.
The role of health marketing in the dissemination of AI and ML Application in Preventive Health
AI Innovation in Services Marketing
10.4018/979-8-3693-2153-9.ch004
 Bruno Miguel Sousa 2024 3 cit.
The importance of internal marketing in companies and its relation with happiness at work
Resilience of Multicultural and Multigenerational Leadership and Workplace Experience
10.4018/979-8-3693-1802-7.ch008
 Bruno Miguel Sousa, Jessica Patrícia Miranda Ferreira 2024 3 cit.
Industrial tourism and literary tourism: Niche marketing perspective and regional development
Shifts in Knowledge Sharing and Creativity for Business Tourism
10.4018/979-8-3693-2619-0.ch006
 Bruno Miguel Sousa 2024 4 cit.
Citybranding: Generation of Brands in the Cities of Mindelo and Praia, Cape Verde
Springer Proceedings in Earth and Environmental Sciences
10.1007/978-3-031-57650-8_30
 Bruno Miguel Sousa, Pedro Manuel da Costa Liberato 2024
Diversity in Tourism Demand and the Revisiting of Sustainable and Pilgrimage Destinations: An Approach to the Ways of St. James
Springer Proceedings in Earth and Environmental Sciences
10.1007/978-3-031-57650-8_19
 Bruno Miguel Sousa, Dália Filipa Veloso de Azevedo Liberato, Pedro Manuel da Costa Liberato 2024
Place Knowledge Management in Promoting Gastronomic Tourism and Regional Development: A Case Study Applied to the Lampreia Festival in Portugal
Contributions to Management Science
10.1007/978-3-031-37868-3_6
 Bruno Miguel Sousa 2024 4 cit.
Preliminary Analysis of the Relationship Between Brand and Customer Loyalty
Cross Cultural Perspectives on Luxury Marketing
10.4018/979-8-3693-7535-8.ch007
 Manuel José Serra da Fonseca, Bruno Miguel Sousa 2024 1 cit.
The presence of brands in the metaverse
Consumer Experience and Decision Making in the Metaverse
10.4018/979-8-3693-4167-4.ch014
 Elvira Pacheco Vieira 2024
Literacy, resilience, and financial well-being in higher education students
Improving Literacy Through Home School and Community Partnerships
10.4018/979-8-3693-1777-8.ch008
 Elvira Pacheco Vieira 2024 1 cit.
A preliminary study on ethics and sustainability in hospitality employer branding
Ethical AI and Data Management Strategies in Marketing
10.4018/979-8-3693-6660-8.ch001
 Bruno Miguel Sousa 2024
The importance of relational marketing in health and wellness tourism: A study applied to the northern euroregion of Portugal and Galicia
Emerald Handbook of Tourism Economics and Sustainable Development
10.1108/978-1-83753-708-220241012
 Bruno Miguel Sousa 2024 6 cit.
Exploring Drivers of Sustainability Reporting: Evidence from the Largest Portuguese Companies
International Scientific Business Conference Limen Leadership Innovation Management and Economics Integrated Politics of Research
10.31410/LIMEN.S.P.2024.215
 Vanda Cristina Rodrigues Roque 2024