Books/Book chapters

Title Authors Year
A Cross- Regional Analysis of Diversity and Inclusion in Marketing for Global Generation Z
AI Driven Decision Making for Diversity Equity and Inclusion in Marketing
10.4018/979-8-3373-6731-6.ch001
 Bruno Miguel Sousa 2026
Brand Management and Communication in Travel Agencies: A Case Study in the Portuguese Context
Studies in Systems Decision and Control
10.1007/978-3-031-85398-2_72
 Bruno Miguel Sousa 2026
Modeling Human-Centered Artificial Intelligence in Marketing Education
Unlocking Life Satisfaction in Digital Global Markets and Segments
10.4018/979-8-3373-8357-6.ch001
 Bruno Miguel Sousa 2026
Artifical Intelligence and Digital Marketing: Ethical Challenges in the Algorithmic Era
Impacts of AI on Human Expression and Relationship Building
10.4018/979-8-3373-8337-8.ch004
 Bruno Miguel Sousa 2026
Destination Marketing and Communication in Tourism: Passos Pelo Mundo
Practices Strategies and Emerging Trends in Marketing for Global Expansion
10.4018/979-8-3373-3461-5.ch009
 Bruno Miguel Sousa 2026
Securing Destinations: How Can Cybersecurity and Digital Forensics Enhance Trust in Modern Tourism Systems?
Applications of Cybersecurity and Digital Forensics in Modern Tourism Systems
10.4018/979-8-3373-5826-0.ch012
 Bruno Miguel Sousa 2026
Artificial Intelligence, Innovation, and Employer Branding: Strategic Adaptation and Organizational Sustainability in Human-Centered Organizations
Employer Branding Ethics and Talent Management for Human Centered Organizations
10.4018/979-8-3373-9255-4.ch009
 Bruno Miguel Sousa 2026
Digital Technologies, Employee Well-Being, and Internal Marketing: Strategies for Sustainability and Global Competitiveness
Practices Strategies and Emerging Trends in Marketing for Global Expansion
10.4018/979-8-3373-3461-5.ch007
 Bruno Miguel Sousa 2026
The Role of Digital Marketing in the Hospitality Industry: A Case Study of BURGUS Tribute and Design Hotel
Integrating Human Sigma and Service Excellence for Total Quality Management in Hospitality
10.4018/979-8-3373-8775-8.ch013
 Bruno Miguel Sousa 2026
Federated Learning for Financial Fraud Detection
Strategic Frameworks for Managing Risk in Fintech Ecosystems
10.4018/979-8-3373-2980-2.ch005
 Bruno Miguel Sousa 2026
Artificial Intelligence Adoption in PortuguesePortuguese Metalworking SMEsSMEs: Drivers, Barriers, and Strategic Implications
Palgrave Studies in Cross Disciplinary Business Research in Association with Euromed Academy of Business
10.1007/978-3-032-26500-5_11
 Ricardo Alexandre Fontes Correia 2026
Artificial Intelligence in the Metaverse: Transforming Cultural Expression and Tourism Experiences
Impacts of AI on Human Expression and Relationship Building
10.4018/979-8-3373-8337-8.ch007
 Jessica Patrícia Miranda Ferreira 2026
Healing Waters in Transition: Thermal Tourism, Sustainability, and Territorial Development in Northern Portugal
Multidimensional Role of Water in Health and Wellness Tourism
10.4018/979-8-3373-6137-6.ch007
 Dália Filipa Veloso de Azevedo Liberato, Pedro Manuel da Costa Liberato 2026
Planning Accessibility in Tourism Services, Products, and Information
Commitments and Challenges to Accessible Tourism and Inclusive Hospitality
10.4018/979-8-3373-7714-8.ch002
 Dália Filipa Veloso de Azevedo Liberato, Pedro Manuel da Costa Liberato 2026
Enhancing Inclusive Tourist Experiences Through Staff Training and Etiquette: State of the Art and Trends
Commitments and Challenges to Accessible Tourism and Inclusive Hospitality
10.4018/979-8-3373-7714-8.ch013
 Pedro Manuel da Costa Liberato 2026
Fostering Tourism and Hospitality Students Language and Career Skills: A Blended and Hybrid Approach
Hyb IT Up Designing Effective Hybrid Teaching and Learning
10.1007/978-3-031-99743-3_15
 Sandra Vieira Vasconcelos 2026
DIGITAL MARKETING IN HEALTH AND WELLNESS TOURISM
Digital Marketing Advanced in Tourism Theoretical Bases and Applications
10.1108/978-1-83708-786-020261001
 Luísa Lopes, Lara Santos 2026
Exploring the Corporate Social Responsibility of Small and Medium Enterprises in the Hospitality Sector
Reshaping Socially Responsible Business Practices in Small and Medium Enterprises
10.4018/979-8-3373-3805-7.ch02
 Catarina Fernandes 2026 1 cit.
Policies to Promote Inclusion in Municipalities of Intermunicipal Community of Terras de Trs-os-Montes (CIM-TTM): An Innovative Proposal
Public Administration Governance and Globalization
10.1007/978-3-032-16425-4_4
 Catarina Fernandes 2026
Marketing Plan and Territorial Management: Vila Nova das Taipas (Portugal)
Cases on Effective Destination Management
10.4018/979-8-3693-1548-4.ch007
 Bruno Miguel Sousa 2025 1 cit.