Books/Book chapters

Endomarketing and internal marketing management tourism contexts: Preliminary insights

Empowering value co-creation in the digital era

Co-creation, leadership, job satisfaction, and burnout in the digital era

Use of artificial intelligence chatbots in the hospitality industry: Preliminary insights on value co-creation

Promoting co-creation and sustainable routes in industrial tourism: Linking tourism to education

Territorial marketing and region development: An exploratory approach in tabuao (Portugal)

International volunteering and regenerative tourism: A pathway to social development and the enhancement of tourist destination image

Preface

Regenerative tourism for social development

Barcelos handicrafts as cultural heritage and sustainable practice: A regenerative tourism approach

Literary tourism in Northern Portugal and its contribution to regenerative tourism: Preliminary insights

Digital communication strategies for sustainable textile brands: A case study

Innovating the future: Sustainable strategies and technological advances in niche tourism

Performing skills in the tourism industry: A state-of-the-art analysis

Using endomarketing as a strategic tool for innovation in the business context: Preliminary insights

Cross-Border Regions Cooperation and Implications for Organizations

Green Marketing and the Competitive Edge in the Cosmetics and Wellness Products Sector: An Exploratory Research

EV Charging Stations as a Competitive Advantage and New Business Strategy

Special Forms of Tourism as a Territorial Management Tool: An Exploratory Study in the Context of Geocaching

International Volunteering as a Catalyst for Cross-Border Tourist Image Building: A Comparative Analysis of Euroregions