Outcomes

Title Authors Year Type
Artificial Intelligence and Challenges for Events and Tourism: Preliminary Insights and Stakeholders
Transforming Festival Experiences with Artificial Intelligence A Stakeholder S Perspective
10.1079/9781800628380.0009
Bruno Miguel Sousa 2026 Books / Book chapters
Attitudes of Generations X, Y and Z Towards Corporate Social Responsibility: Impact on Purchase Intention and Perception of Greenwashing
Smart Innovation Systems and Technologies
10.1007/978-3-032-16288-5_45
Manuel José Serra da Fonseca, Bruno Miguel Sousa 2026 Conference Papers
Cycling Success, Destination Brand Love, and Global Visibility: A Narrative Review of Sport-Driven Place Branding in Slovenia
Sport Events for Territorial Marketing Place Branding and Global Visibility
10.4018/979-8-2600-2080-7.ch005
Bruno Miguel Sousa 2026 Books / Book chapters
Creativity, Consumer Orientation, and Organizational Performance: A Framework for Marketing Professionals
Smart Innovation Systems and Technologies
10.1007/978-3-032-16288-5_23
Sérgio Dominique Ferreira Lopes 2026 Conference Papers
Future Trends in Event Planning and Design: AI Agenda Thought Metaverse and NFT Agenda 2050
Event Planning Management International Practices for the Future of Events
10.1108/978-1-83708-140-020261011
Bruno Miguel Sousa 2026 Books / Book chapters
Cultural Identity and Globalization in the Dynamics of Brand Management
Cultural Identity and Globalization in the Dynamics of Brand Management
 Bruno Miguel Sousa 2026 Books / Book chapters
The Role of Internal Marketing in Human Capital Management: Case Study Applied to the Context of Adventure and Sports Tourism
Advances in Tourism Innovation and Cultural Heritage
10.4018/979-8-2600-3285-5.ch003
Bruno Miguel Sousa 2026 Books / Book chapters
Digital nomads and rural territories: Isit a match?
Journal of Hospitality and Tourism Insights
10.1108/JHTI-07-2025-0878
Bruno Miguel Sousa, Ricardo Alexandre Fontes Correia, Aida Carvalho 2026 Articles
The Role of Literary Tourism and Storytelling in Building the Cultural Identity of the GaliciaNorthern Portugal Euroregion
Cultural Identity and Globalization in the Dynamics of Brand Management
10.4018/979-8-3373-8162-6.ch003
Bruno Miguel Sousa 2026 Books / Book chapters
Green Marketing as a System of Value Creation: A Conceptual Framework Linking Sustainable Practices and Consumer Life Satisfaction
Sustainability Switzerland
10.3390/su18031319
Bruno Miguel Sousa 2026 1 cit. Articles
The Influence of Packaging and Marketing Management on the Consumption of Healthy Ready Meals
International Branding and Consumer Behavior Across Cultures
10.4018/979-8-2600-2188-0.ch010
Bruno Miguel Sousa 2026 Books / Book chapters
Managing Generational Diversity: Human Resourcens and Talent Management Strategies and Onboarding Effectiveness
Human Centered Workforce Management in the Age of Digital Work
10.4018/979-8-2600-2178-1.ch007
Bruno Miguel Sousa 2026 Books / Book chapters
Internal Marketing and Competitiveness in Hotels: A Case Study in a Greek Context
Marketing Strategies for Total Quality Management in Hospitality Excellence
10.4018/979-8-3693-8608-8.ch008
Bruno Miguel Sousa 2026 Books / Book chapters
PREFACE
Digital Marketing Advanced in Tourism Theoretical Bases and Applications
 Bruno Miguel Sousa 2026 Books / Book chapters
The Influence of K-Pop on Travel Intentions to the Tourist Destination South Korea
Human Centered Innovation Ethics and Consumer Behavior in Digital Markets
10.4018/979-8-2600-2686-1.ch012
Bruno Miguel Sousa, Lara Santos 2026 Books / Book chapters
A Cross- Regional Analysis of Diversity and Inclusion in Marketing for Global Generation Z
AI Driven Decision Making for Diversity Equity and Inclusion in Marketing
10.4018/979-8-3373-6731-6.ch001
Bruno Miguel Sousa 2026 Books / Book chapters
Servqual Model and Consumer Satisfaction: Preliminary Insights in the Context of Telecommunications Services
Lecture Notes in Networks and Systems
10.1007/978-3-032-09077-5_15
Bruno Miguel Sousa 2026 Conference Papers
Brand Management and Communication in Travel Agencies: A Case Study in the Portuguese Context
Studies in Systems Decision and Control
10.1007/978-3-031-85398-2_72
Bruno Miguel Sousa 2026 Books / Book chapters
Modeling Human-Centered Artificial Intelligence in Marketing Education
Unlocking Life Satisfaction in Digital Global Markets and Segments
10.4018/979-8-3373-8357-6.ch001
Bruno Miguel Sousa 2026 Books / Book chapters
Artifical Intelligence and Digital Marketing: Ethical Challenges in the Algorithmic Era
Impacts of AI on Human Expression and Relationship Building
10.4018/979-8-3373-8337-8.ch004
Bruno Miguel Sousa 2026 Books / Book chapters