Articles

Green Marketing as a System of Value Creation: A Conceptual Framework Linking Sustainable Practices and Consumer Life Satisfaction

Mixed Reality and Its Content Developed to Enhance the Tourist Experience

Stepping into her shoes: a female issue in family business succession

Matching message and messenger: how endorser type and appeal shape advertising credibility and consumer responses in golf advertising

Authenticity and control in restaurant social media

Less human, more effective? Consumer responses to human-like and cartoon-like virtual influencers

Where belief is filtered: how truthfulness and source credibility shape trust, skepticism, and worry in vaccine communication

Assessing the Relationship Between Financial Performance, ESG Reporting, and Corporate Value: Evidence from the Portuguese Stock Market

Exploring the Tourism Effects in Sal Island, Cape Verde: A Combined Analysis of Clusters and Predictive Models

Business tourism in Porto from the perspective of local hotels and travel agencies

Trust in Others Mirrors: How UGC Shapes Confidence in Aesthetic Medicine

Spatial Analysis of Tourist Accommodation in Mainland Portugal: Insights from Open and Official Data

Optimization approaches in electric machine design: insights from a bibliometric analysis

Enhancing Efficiency in Urban Water Services: Applying the Balanced Scorecard to the Portuguese Municipal Company AEP

Sustainable value creation in global marketing decisions: a systematic PRISMA review of PROMETHEE applications

Volunteer-Generated Media and Destination Image in Cross-Border Regenerative Tourism: Marketing Communication Evidence from the Iberian Peninsula

Digital Accessibility and Emerging Technologies in Cross-border Tourism: A Bibliometric Review for the Euroregion of Northern Portugal and Galicia

Geocaching as a route to fresh learning and exploration experiences: A systematic literature review

local branding in action: How McDonald's localization strategy shapes consumer behavior in Portugal

Digital communication strategies and citizen engagement in local government: Evidence from a Portuguese municipality