Photo of Elvira Pacheco Vieira

Elvira Pacheco Vieira

Integrated Members Instituto Politécnico de Viana do Castelo

Biography

Elvira Pacheco Vieira holds a PhD in Applied Economics at the University of Santiago de Compostela, in 2007. Since 2012, is Dean of ISAG – European Business School, where she is also Principal Coordinating Professor and Member of the Technical-Scientific Council. Invited Adjunct Professor at the Polytechnic Institute of Viana do Castelo - School of Business Sciences, since 2009. Integrated Member at the Applied Management Research Unit (UNIAG) since 2010, and Collaborator Member at the Research Centre in Business Sciences and Tourism (CICET - FCVC), since 2021. Coordinated the ISAG Research Centre (NIDISAG) between 2009 and 2021. Author of more than 140 publications in scientific journals with peer review, indexed in the various international databases. Published 12 book chapters and 3 books, with international distribution. Supervised 4 PhD theses and 25 master dissertations. Received the 1st Euroregion Research Award by the Galicia-North Portugal Euroregion Chair in 2008, regarding her PhD innovative research and important findings, about regional and cross-border development and Human Capital. Has participated as a researcher in 29 projects and has been the lead researcher on 15. Her current research areas are Economics, Management, Tourism, Marketing and Strategic Management, Market Research, Corporate Social Responsibility, Finances, Regional and Cross-border Development, Innovation and Entrepreneurship.

Research Output

105 Publications
266 Citations

Publications

Authors Title Year
Elvira Pacheco Vieira How Wine Information Seeking and Event Participation Impact Knowledge and Determines the Purchasing Behavior? 2024
Elvira Pacheco Vieira Cryptocurrency use and sociodemographic characteristics in Portugal: a circular economy case 2024
Elvira Pacheco Vieira The Role of Sociodemographic Characteristics on the Journey from Brand Experience to Brand Love and LoyaltyPorto 2024
Elvira Pacheco Vieira, Manuel José Serra da Fonseca The Role of Digital Marketing in the Process of Musical Events Participation 2024
Elvira Pacheco Vieira Remote work dynamics: A comprehensive analysis of its effects on engagement and commitment 2024
Elvira Pacheco Vieira Preface 2024
Elvira Pacheco Vieira The nexus of corporate sustainability management, accounting, and auditing 2024
Elvira Pacheco Vieira Consumers' perceptions of innovation capacity: The role of the services at SMEs 2023
Elvira Pacheco Vieira Enhancing sustainability through non-financial reporting. 2023
Elvira Pacheco Vieira Corporate social responsibility ofsports clubs: what do supporters think? 2023
Elvira Pacheco Vieira The impact of digital communication on promoting an event: Defining personas and strategies 2023
Elvira Pacheco Vieira The influence of human resources in the motivation and performance of employees: Performance evaluation/appraisal 2023
Elvira Pacheco Vieira Digital leadership: Characteristics, challenges. and opportunities 2023
Elvira Pacheco Vieira Gastronomic experiences on tourists’ life satisfaction and happiness: The case of Porto 2023
Elvira Pacheco Vieira Enhancing sustainability through non-financial reporting 2023