Outcomes | UNIAG Applied Management Research Unit

Author

Title

Year

Title	Authors	Year	Type
O CONTRIBUTO DE EVENTOS RELIGIOSOS NO TURISMO: UM ESTUDO COMPARATIVO DE GERAÇÕES NA SEMANA SANTA (BRAGA)	Bruno Miguel Sousa	2025	Master Dissertations
O CONTRIBUTO DO LINKEDIN NO SOCIAL SELLING DOS OPERADORES TURÍSTICOS	Bruno Miguel Sousa	2025	Master Dissertations
Nonperiodic Pathologic Voice Signals Classification Using Mel-Spectrogram and VGGish Springer Proceedings in Business and Economics 10.1007/978-3-031-94901-2_1	João Paulo Ramos Teixeira, Felipe Lage Teixeira	2025	Conference Papers
O ENDOMARKETING E A GESTÃO EM CONTEXTOS TURÍSTICOS: ESTUDO APLICADO AO QUADRILÁTERO URBANO DO MINHO	Bruno Miguel Sousa	2025	Master Dissertations
O IMPACTO DO MARKETING DIGITAL NA INDÚSTRIA ESPORTS: ESTRATÉGIAS INOVADORAS E RELACIONAMENTOS COM O PÚBLICO-ALVO	Bruno Miguel Sousa	2025	Master Dissertations
Acceleration Programs and Entrepreneurial Competences: Case Study of the Startup Point Program Proceedings of the European Conference on Innovation and Entrepreneurship Ecie 10.34190/ecie.20.1.3914	Oscarina Susana Vilela da Conceição	2025	Conference Papers
O IMPACTO DO SALÁRIO EMOCIONAL NOS COLABORADOES E NAS EMPRESAS ESTUDO DE CASO NO DST GROUP	Bruno Miguel Sousa	2025	Master Dissertations
Academic Entrepreneurship: Challenges and Opportunities of the Poliempreende Program Proceedings of the European Conference on Innovation and Entrepreneurship Ecie 10.34190/ecie.20.1.3782	Oscarina Susana Vilela da Conceição	2025	Conference Papers
O PAPEL DO GREEN MARKETING COMO VANTAGEM COMPETITIVA: UMA COMPARAÇÃO ENTRE BRASIL E PORTUGAL, REALIZADA NO SETOR DE COSMÉTICOS	Bruno Miguel Sousa	2025	Master Dissertations
O TELETRABALHO E A ATRAÇÃO E RETENÇÃO DE TALENTO: PERCEÇÕES DOS TRABALHADORES DO SETOR DAS TECNOLOGIAS DE INFORMAÇÃO	Bruno Miguel Sousa	2025	Master Dissertations
Celebrity vs influencer endorsements: exploring the effects of credibility and parasocial relationships on consumer-based brand equity Asia Pacific Journal of Marketing and Logistics 10.1108/APJML-10-2025-2214	Ricardo Alexandre Fontes Correia	2025 3 cit.	Articles
OS DESAFIOS DA COMUNICAÇÃO INTERNA E EXTERNA NAS PME UM ESTUDO DE CASO EM CONTEXTO DE PEQUENAS E MÉDIAS EMPRESAS NO MERCADO BUSINESS TO BUSINESS	Bruno Miguel Sousa	2025	Master Dissertations
PLANO ESTRATÉGICO DIVISÃO DE DESPORTO, JUVENTUDE E CIDADANIA – MUNICÍPIO DE GUIMARÃES	Bruno Miguel Sousa	2025	Master Dissertations
Proposta de Plano de Marketing para um Parque Glamping	Bruno Miguel Sousa	2025	Master Dissertations
Purchasing Decisions with Reference Pointsand Prospect Theory in the Metaverse	Bruno Miguel Sousa	2025	Master Dissertations
RESPONSABILIDADE SOCIAL CORPORATIVA COMO FATOR DIFERENCIADOR DAS ORGANIZAÇÕES: COMPARAÇÃO ENTRE BRASIL E PORTUGAL	Bruno Miguel Sousa	2025	Master Dissertations
The Fashion Consumer's Attitude When Confronted With Communication Actions of Social Causes and Their Influence on the Purchase Decision	Bruno Miguel Sousa	2025	Master Dissertations
The Internationalization of the Portuguese Textile Sector into the Chinese Market: Contributions to Destination Image	Bruno Miguel Sousa	2025	Master Dissertations
The Relevance of the CEO's Personal Brand in Digital Channels: A Case Study of Brands With Longevity in the Euro-Region (Northern Portugal and Galicia)	Bruno Miguel Sousa	2025	Master Dissertations
The Sustainability Consciousness Questionnaire: Validation AmongPortuguese Population	Bruno Miguel Sousa	2025	Master Dissertations

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