Outcomes

Artificial Intelligence and Challenges for Events and Tourism: Preliminary Insights and Stakeholders

Attitudes of Generations X, Y and Z Towards Corporate Social Responsibility: Impact on Purchase Intention and Perception of Greenwashing

Cycling Success, Destination Brand Love, and Global Visibility: A Narrative Review of Sport-Driven Place Branding in Slovenia

Creativity, Consumer Orientation, and Organizational Performance: A Framework for Marketing Professionals

Future Trends in Event Planning and Design: AI Agenda Thought Metaverse and NFT Agenda 2050

Cultural Identity and Globalization in the Dynamics of Brand Management

The Role of Internal Marketing in Human Capital Management: Case Study Applied to the Context of Adventure and Sports Tourism

Digital nomads and rural territories: Isit a match?

The Role of Literary Tourism and Storytelling in Building the Cultural Identity of the GaliciaNorthern Portugal Euroregion

Green Marketing as a System of Value Creation: A Conceptual Framework Linking Sustainable Practices and Consumer Life Satisfaction

The Influence of Packaging and Marketing Management on the Consumption of Healthy Ready Meals

Managing Generational Diversity: Human Resourcens and Talent Management Strategies and Onboarding Effectiveness

Internal Marketing and Competitiveness in Hotels: A Case Study in a Greek Context

PREFACE

The Influence of K-Pop on Travel Intentions to the Tourist Destination South Korea

A Cross- Regional Analysis of Diversity and Inclusion in Marketing for Global Generation Z

Servqual Model and Consumer Satisfaction: Preliminary Insights in the Context of Telecommunications Services

Brand Management and Communication in Travel Agencies: A Case Study in the Portuguese Context

Modeling Human-Centered Artificial Intelligence in Marketing Education

Artifical Intelligence and Digital Marketing: Ethical Challenges in the Algorithmic Era