Proceedings

Title Authors Year
Symbolic Construction and Digital Meaning Making in Skatewear Branding: Evidence from Instagram Communication
Lecture Notes in Networks and Systems
10.1007/978-3-032-32035-3_32
 Manuel José Serra da Fonseca 2027
Determinants of Chatbot Adoption and Satisfaction: Drivers and Barriers
Lecture Notes in Networks and Systems
10.1007/978-3-032-32035-3_40
 Manuel José Serra da Fonseca 2027
Between Creativity and the Digital Market: Challenges Faced in Communication Agencies
Lecture Notes in Networks and Systems
10.1007/978-3-032-32035-3_34
 Manuel José Serra da Fonseca 2027
Generation Alphas Attitudes Toward Online and Offline Marketing Communication
Lecture Notes in Networks and Systems
10.1007/978-3-032-32035-3_42
 Manuel José Serra da Fonseca 2027
Exploring the Effectiveness of Social Marketing on Blood Donation Engagement in Portugal
Lecture Notes in Networks and Systems
10.1007/978-3-031-97799-2_35
 Bruno Miguel Sousa, Manuel José Serra da Fonseca 2026
Nation Branding in a Digital Post-COVID World: The Cases of Portugal and Brazil
Lecture Notes in Networks and Systems
10.1007/978-3-031-97799-2_34
 Manuel José Serra da Fonseca 2026 1 cit.
Analysis of Homebuyers Expectations and Marketers Perceptions of Real Estate Social Media Content in Georgia
Springer Proceedings in Business and Economics
10.1007/978-3-032-24600-4_27
 Paula Odete Fernandes, Manuel José Serra da Fonseca, Nuno Adriano Baptista Ribeiro 2026
Students' perspective on satisfaction of a higher education institution: A preliminary statistical approach
Aip Conference Proceedings
10.1063/5.0329191
 Manuel José Serra da Fonseca 2026
Strategic Digital Communication for the Sports Modalities of FC Porto
Smart Innovation Systems and Technologies
10.1007/978-3-032-16288-5_21
 Manuel José Serra da Fonseca, Bruno Miguel Sousa 2026
Attitudes of Generations X, Y and Z Towards Corporate Social Responsibility: Impact on Purchase Intention and Perception of Greenwashing
Smart Innovation Systems and Technologies
10.1007/978-3-032-16288-5_45
 Manuel José Serra da Fonseca, Bruno Miguel Sousa 2026
The Influence of Digital Platforms and Influencers on the Travel Decisions of Brazilian Tourists
Smart Innovation Systems and Technologies
10.1007/978-981-96-5396-6_44
 Manuel José Serra da Fonseca 2025
Tourist Motivation: Internal and External Factors in the Travel Decision of Brazilian Tourists
Smart Innovation Systems and Technologies
10.1007/978-981-96-5396-6_23
 Manuel José Serra da Fonseca 2025
Qualitative Research for a Marketing Plan: The Case Study of Polytechnic Institute of Viana do Castelo
Smart Innovation Systems and Technologies
10.1007/978-981-97-3698-0_45
 Manuel José Serra da Fonseca 2025
The Attitude of Young Portuguese Youth Toward Blood Donation Advertising Campaignsan Exploratory Approach
Smart Innovation Systems and Technologies
10.1007/978-981-96-3081-3_35
 Manuel José Serra da Fonseca, Bruno Miguel Sousa 2025
Digital Innovation in Health Care: Addressing Medication Non-adherence
Smart Innovation Systems and Technologies
10.1007/978-981-97-3698-0_57
 Manuel José Serra da Fonseca, António Borges Fernandes 2025
Gamification in Digital Marketing for Boosting Tourist Destination Competitiveness: A Case Study
Smart Innovation Systems and Technologies
10.1007/978-981-96-3081-3_24
 Manuel José Serra da Fonseca, Bruno Miguel Sousa 2025 1 cit.
The Impact of Social Media on Homebuying Behaviour in Georgia
Smart Innovation Systems and Technologies
10.1007/978-981-96-5400-0_23
 Paula Odete Fernandes, Manuel José Serra da Fonseca, Nuno Adriano Baptista Ribeiro 2025
The Impact of Using Digital Platforms and Sharing Online Experiences on the Reputation of a Company
Lecture Notes in Networks and Systems
10.1007/978-3-031-60328-0_5
 Elvira Pacheco Vieira, Manuel José Serra da Fonseca 2024 1 cit.
The Role of Digital Marketing in the Process of Musical Events Participation
Lecture Notes in Networks and Systems
10.1007/978-3-031-45651-0_12
 Elvira Pacheco Vieira, Manuel José Serra da Fonseca 2024 1 cit.
Marketing and Religion - Spiritual Commitment and Church Engagement of a Portuguese Parish: a Principal Component Analysis
Aip Conference Proceedings
10.1063/5.0211661
 Manuel José Serra da Fonseca 2024