Proceedings | UNIAG Outcomes

Outcomes

49 Publications

48 Citations

2019–2027 Years

Author

Title

Year

Title	Authors	Year
Analyzing So Paulos Place Branding Positioning in Promotional Videos (20172019) Lecture Notes in Networks and Systems 10.1007/978-3-031-60328-0_11	Manuel José Serra da Fonseca	2024 3 cit.
The Impact of Process Automation on Employee Performance Lecture Notes in Networks and Systems 10.1007/978-3-031-60328-0_8	Manuel José Serra da Fonseca	2024 1 cit.
The Construction of the Brand Narrative Through the Creation of Corporate Museums Smart Innovation Systems and Technologies 10.1007/978-981-99-9765-7_29	Manuel José Serra da Fonseca, Bruno Miguel Sousa	2024 1 cit.
The Influence of In-Store Music on the Consumers Shopping Experience Lecture Notes in Networks and Systems 10.1007/978-3-031-45651-0_10	Manuel José Serra da Fonseca	2024
The City Makes Its Mark in a Review on Digital Communication and Citizenship Lecture Notes in Networks and Systems 10.1007/978-3-031-45651-0_9	Manuel José Serra da Fonseca	2024 4 cit.
ESG in Advertising Narratives: Case Analysis of Golden Lion Winning Campaigns at Cannes 2022 Lecture Notes in Networks and Systems 10.1007/978-3-031-45651-0_5	Manuel José Serra da Fonseca	2024
Fundamentals of a Digital Marketing Plan for a Tourism Infrastructure in Alentejo Lecture Notes in Networks and Systems 10.1007/978-3-031-45651-0_7	Manuel José Serra da Fonseca	2024
Integrating Online and Offline Distribution Strategies A Portuguese Case Study Lecture Notes in Networks and Systems 10.1007/978-3-031-45651-0_8	Manuel José Serra da Fonseca	2024
The Influence of Social Media on Voters’ Decision-Making Process in Portugal: A Case Study Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 2 ( DOI 10.1007/978-981-19-9099-1_36	Manuel José Serra da Fonseca	2023
The Influence of Social Media on Voters Decision-Making Process in Portugal: A Case Study Smart Innovation Systems and Technologies 10.1007/978-981-19-9099-1_36	Manuel José Serra da Fonseca	2023
The Use of Mobile Technology in Outdoor Tourism: A Systematic Review Smart Innovation Systems and Technologies 10.1007/978-981-19-6585-2_59	Paula Odete Fernandes, Fernanda Amélia Fernandes Ferreira, Alcina Maria de Almeida R. Nunes, Elvira Pacheco Vieira, Manuel José Serra da Fonseca, Alexandra Isabela Lopes Correia, Elaine Cristina Borges Scalabrini, Goretti Silva	2023 9 cit.
Implementation and development of IPVC's equality plan in association with its management system International Conference on Quality Engineering and Management.	Manuel José Serra da Fonseca	2022
Impact of Corporate Social Responsibility (CSR) Activities of Sports Clubs in Portugal on Brand Attitude and Electronic Word-of-Mouth Intention World Conference on Information Systems and Technologies (pp. 630-640). Cham: Springer International Publishing. DOI 10.1007/978-3-031-04829-6_57	Manuel José Serra da Fonseca	2022
Search Engine Optimization (SEO) for a Company Website: A Case Study World Conference on Information Systems and Technologies DOI 10.1007/978-3-031-04829-6_47	Manuel José Serra da Fonseca	2022
Outdoor Tourism Demand Segmentation: A Case Study from North of Portugal THE Inc 2022	Paula Odete Fernandes, Fernanda Amélia Fernandes Ferreira, Alcina Maria de Almeida R. Nunes, Elvira Pacheco Vieira, Manuel José Serra da Fonseca, Alexandra Isabela Lopes Correia, Elaine Cristina Borges Scalabrini	2022
An integrated approach to determine the satisfaction of outdoor activities practitioners in the North of Portugal 11ht International Conference Sustainable Tourism, Culture & Sports	Paula Odete Fernandes, Fernanda Amélia Fernandes Ferreira, Alcina Maria de Almeida R. Nunes, Elvira Pacheco Vieira, Manuel José Serra da Fonseca, Alexandra Isabela Lopes Correia, Elaine Cristina Borges Scalabrini	2022
Implementation and development of IPVC's equality plan in association with its management system International Conference on Quality Engineering and Management	Manuel José Serra da Fonseca	2022 2 cit.
The Perceived Effects of Events on Tourism: The Case of the Festivities of the Romaria de Nossa Senhora dAgonia, Viana do Castelo, Northwest of Portugal Smart Innovation Systems and Technologies 10.1007/978-981-16-9701-2_21	Manuel José Serra da Fonseca, Alexandra Isabela Lopes Correia, Bruno Miguel Sousa	2022
Impact of Corporate Social Responsibility (CSR) Activities of Sports Clubs in Portugal on Brand Attitude and Electronic Word-of-Mouth Intention Lecture Notes in Networks and Systems 10.1007/978-3-031-04829-6_57	Manuel José Serra da Fonseca	2022 2 cit.
Search Engine Optimization (SEO) foraCompany Website: A Case Study Lecture Notes in Networks and Systems 10.1007/978-3-031-04829-6_47	Manuel José Serra da Fonseca	2022 7 cit.

Showing 21 to 40 of 49 results