Books/Book chapters

Title Authors Year
The relevance of virtual reality and increased reality in events with streaming and livestreaming in COVID and post-COVID-19 era: A touristic perspective
Tourist Behavior Past Present and Future
 Bruno Miguel Sousa 2022 1 cit.
Cooperation as a basic strategy for new dynamics of a cross-border destination: the case of the Euroregion Galicia and Northern Portugal.
Tourism Entrepreneurship in Portugal and Spain: Competitive Landscapes and Innovative Business Models
DOI 10.1007/978-3-030-89232-6_6
 Alexandra Isabela Lopes Correia, Bruno Miguel Sousa 2022
Key challenges in global wine tourism
Routledge Handbook of Wine Tourism
10.4324/9781003143628-10
 Bruno Miguel Sousa 2022 4 cit.
Mobile Applications in Urban Ecotourism: Promoting Digitization and Competitive Differentiation
Integrated Business Models in the Digital Age Principles and Practices of Technology Empowered Strategies
10.1007/978-3-030-97877-8_10
 Bruno Miguel Sousa 2022 3 cit.
Social and Strategic Partnership in Marketing Contexts: The Case Study of Help2kids
Research Anthology on Approaches to Social and Sustainable Entrepreneurship
10.4018/978-1-6684-7593-5.ch018
 Bruno Miguel Sousa 2022
Cooperation as a Basic Strategy for New Dynamics of a Cross-Border Destination: The Case of the Euroregion Galicia and Northern Portugal
Tourism Hospitality and Event Management
10.1007/978-3-030-89232-6_6
 Manuel José Serra da Fonseca, Alexandra Isabela Lopes Correia, Bruno Miguel Sousa 2022 6 cit.
Sustainable development and leisure services: Changes and trends
Handbook of sustainable development and leisure services
htpp://doi.org/10.1007/978-3-030-59820-4_1
 Bruno Miguel Sousa 2021
The contribution of tourist events to local development: A case study
Tourist Behavior: Past, Present, and Future
 Bruno Miguel Sousa 2021
From Shaping of Pottery to Shaping of a Safe Tourism: The Case of the Artisanal Routes of Barcelos.
Entrepreneurial Connectivity
10.1007/978-981-16-5572-2_6
 Bruno Miguel Sousa, Jessica Patrícia Miranda Ferreira 2021
Accessible Tourism. Stakeholders perspective in the city of Braga.
Advances in Tourism, Technology and Systems ICOTTS 2020. Smart Innovation, Systems and Technologies, vol 208. Springer, Singapore
 Laurentina Maria da Cruz Vareiro, Bruno Miguel Sousa 2021
Consumer-brand relationship and use of the website in virtual communication in the luxury furniture industry
uilding Consumer-Brand Relationship in Luxury Brand Management (pp. 158-177). IGI Global
DOI 10.4018/978
 Manuel José Serra da Fonseca, Bruno Miguel Sousa 2021
Key drivers of performance and profitability in a social business
Sustainable and Responsible Entrepreneurship and Key Drivers of Performance
10.4018/978-1-7998-7951-0.ch015
 Bruno Miguel Sousa 2021
The role of technologies in relationship management and internal marketing: An approach in the health sector
Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector
10.4018/978-1-7998-7263-4.ch010
 Bruno Miguel Sousa 2021 13 cit.
Social concerns in advertising: The motives behind the indifference towards sexism displayed in advertising during the purchase decision
Handbook of Research on Policies Protocols and Practices for Social Work in the Digital World
10.4018/978-1-7998-7772-1.ch024
 Bruno Miguel Sousa 2021
Understanding the brand management and rebranding processes in specific contexts of medical tourism
New Techniques for Brand Management in the Healthcare Sector
10.4018/978-1-7998-3034-4.ch008
 Bruno Miguel Sousa 2021 7 cit.
From Shaping of Pottery to Shaping of a Safe Tourism: The Case of the Artisanal Routes of Barcelos
Entrepreneurial Connectivity Network Innovation and Strategy Perspectives
10.1007/978-981-16-5572-2_6
 Bruno Miguel Sousa, Jessica Patrícia Miranda Ferreira 2021 3 cit.
Sustainable Development and Leisure Services: Changes and Trends
World Sustainability Series
10.1007/978-3-030-59820-4_1
 Bruno Miguel Sousa 2021 24 cit.
Social and strategic partnership in marketing contexts: The case study of Help2kids
Cases on Strategic Partnerships for Resilient Communities and Schools
10.4018/978-1-7998-3285-0.ch008
 Bruno Miguel Sousa 2020 3 cit.
The Theory of Attachment in Contexts of Public and Social Marketing: Study of the Program “Portugal Sou Eu”
CSR and Sustainability in the Public Sector
10.1007/978-981-15-6366-9_6
 Bruno Miguel Sousa 2020
Green Consumer Behavior and Its Implications on Brand Marketing Strategy
Green Marketing as a Positive Driver Toward Business Sustainability
Bruno Miguel Sousa 2020