Books/Book chapters

Title Authors Year
Socially Responsible Marketing and Children's Health: Preliminary Insights
Corporate Social Responsibility in Health and Social Care
10.4018/979-8-3693-5991-4.ch014
 Bruno Miguel Sousa 2024
Digital marketing, artificial intelligence, and online social networks in tourism: Case of the municipality of amares (Portugal)
AI Innovations for Travel and Tourism
10.4018/979-8-3693-2137-9.ch010
 Bruno Miguel Sousa 2024 1 cit.
The role of health marketing in the dissemination of AI and ML Application in Preventive Health
AI Innovation in Services Marketing
10.4018/979-8-3693-2153-9.ch004
 Bruno Miguel Sousa 2024 3 cit.
The importance of internal marketing in companies and its relation with happiness at work
Resilience of Multicultural and Multigenerational Leadership and Workplace Experience
10.4018/979-8-3693-1802-7.ch008
 Bruno Miguel Sousa, Jessica Patrícia Miranda Ferreira 2024 3 cit.
Industrial tourism and literary tourism: Niche marketing perspective and regional development
Shifts in Knowledge Sharing and Creativity for Business Tourism
10.4018/979-8-3693-2619-0.ch006
 Bruno Miguel Sousa 2024 4 cit.
Citybranding: Generation of Brands in the Cities of Mindelo and Praia, Cape Verde
Springer Proceedings in Earth and Environmental Sciences
10.1007/978-3-031-57650-8_30
 Bruno Miguel Sousa, Pedro Manuel da Costa Liberato 2024
Diversity in Tourism Demand and the Revisiting of Sustainable and Pilgrimage Destinations: An Approach to the Ways of St. James
Springer Proceedings in Earth and Environmental Sciences
10.1007/978-3-031-57650-8_19
 Bruno Miguel Sousa, Dália Filipa Veloso de Azevedo Liberato, Pedro Manuel da Costa Liberato 2024
Place Knowledge Management in Promoting Gastronomic Tourism and Regional Development: A Case Study Applied to the Lampreia Festival in Portugal
Contributions to Management Science
10.1007/978-3-031-37868-3_6
 Bruno Miguel Sousa 2024 4 cit.
Preliminary Analysis of the Relationship Between Brand and Customer Loyalty
Cross Cultural Perspectives on Luxury Marketing
10.4018/979-8-3693-7535-8.ch007
 Manuel José Serra da Fonseca, Bruno Miguel Sousa 2024 1 cit.
A preliminary study on ethics and sustainability in hospitality employer branding
Ethical AI and Data Management Strategies in Marketing
10.4018/979-8-3693-6660-8.ch001
 Bruno Miguel Sousa 2024
The importance of relational marketing in health and wellness tourism: A study applied to the northern euroregion of Portugal and Galicia
Emerald Handbook of Tourism Economics and Sustainable Development
10.1108/978-1-83753-708-220241012
 Bruno Miguel Sousa 2024 6 cit.
Relationship management between consumers and suppliers: An exploratory approach
New Trends in Marketing and Consumer Science
10.4018/979-8-3693-2754-8.ch016
 Paula Odete Fernandes, Bruno Miguel Sousa 2024 2 cit.
Relational marketing applied to the banking sector in Portuguese context
Future of Customer Engagement Through Marketing Intelligence
10.4018/979-8-3693-2367-0.ch013
 Manuel José Serra da Fonseca, Alexandrino Manuel Oliveira Ribeiro, Bruno Miguel Sousa 2024
Municipal communication, governance, and the role of the local community: A case study in Guimares (Portugal)
Global Trends in Governance and Policy Paradigms
10.4018/9798369317426.ch013
 Manuel José Serra da Fonseca, Bruno Miguel Sousa 2024
The fashion consumer's attitude when confronted with communication actions of social causes and their influence on the purchase decision
Neurosensory and Neuromarketing Impacts on Consumer Behavior
10.4018/979-8-3693-8222-6.ch016
 Manuel José Serra da Fonseca, Bruno Miguel Sousa 2024
Tourism sustainable planning in low density territories and the post (disaster) pandemic context
Resilient and Sustainable Destinations After Disaster Challenges and Strategies
10.1108/978-1-80382-021-720231004
 Bruno Miguel Sousa, Dália Filipa Veloso de Azevedo Liberato, Pedro Manuel da Costa Liberato 2023 1 cit.
Green Marketing Trends in Specific Contexts of Tourism and Music Festivals: Preliminary Insights
Advances in Tourism, Technology and Systems
978-981-16-9701-2
 Laurentina Maria da Cruz Vareiro, Bruno Miguel Sousa 2022
Tourism Impacts of the UNESCO Creative Cities Classification and Destination Recovery: Residents’ Perceptions
The Emerald handbook of destination recovery in tourism and hospitality
https://doi.org/10.1108/978-1-80262-073-320221021
 Laurentina Maria da Cruz Vareiro, Raquel Bernardette Vale Mendes, Bruno Miguel Sousa 2022
Tourism Impacts of the UNESCO Creative Cities Classification and Destination Recovery: Residents Perceptions
Emerald Handbook of Destination Recovery in Tourism and Hospitality
10.1108/978-1-80262-073-320221021
 Laurentina Maria da Cruz Vareiro, Raquel Bernardette Vale Mendes, Bruno Miguel Sousa 2022 4 cit.
The contribution of tourist events to local development: A case study
Tourist Behavior Past Present and Future
 Bruno Miguel Sousa 2022 1 cit.