Articles

Unveiling the power of culture: a catalyst for tourism growth in OECD countries

Digital nomads and rural territories: Isit a match?

Stepping into her shoes: a female issue in family business succession

Matching message and messenger: how endorser type and appeal shape advertising credibility and consumer responses in golf advertising

Authenticity and control in restaurant social media

Less human, more effective? Consumer responses to human-like and cartoon-like virtual influencers

Where belief is filtered: how truthfulness and source credibility shape trust, skepticism, and worry in vaccine communication

Trust in Others Mirrors: How UGC Shapes Confidence in Aesthetic Medicine

Trust in Others' Mirrors: How UGC Shapes Confidence in Aesthetic Medicine

Navigating tomorrows wallet: unveiling the distinctive financial journeys across generations

The impact of message appeal on consumer behavioural engagement in the cybersecurity industry: the role of endorser type

Leveraging sustainability cues in fashion advertising: comparative insights from Lithuanias slow and fast fashion markets

User-generated contents influence on tourist destination image: a generational perspective

Celebrity vs influencer endorsements: exploring the effects of credibility and parasocial relationships on consumer-based brand equity

Digital Marketing Plan for CubiCasa OY USA

Boosting cultural heritage in rural communities through an ICT platform: the Viv@vó project

Touristic experiences the living in the Grandma’s house’project.