Articles

When Content Matters Most: Digital Influencers and Tourist Destination Choices

Understanding consumer loyalty to private labels: a structural equation modelling study in food retail

Crafts and regenerative tourism in Barcelos: an exploratory analysis from the artisans perspective

Exploring the convergence of emotional intelligence and internal marketing: a comprehensive bibliometric analysis

Governance and Service Quality as Drivers of Organizational Performance in the Portuguese Telecommunications Sector

Digital nomads and rural territories: Isit a match?

Green Marketing as a System of Value Creation: A Conceptual Framework Linking Sustainable Practices and Consumer Life Satisfaction

Mixed Reality and Its Content Developed to Enhance the Tourist Experience

Sustainable value creation in global marketing decisions: a systematic PRISMA review of PROMETHEE applications

Volunteer-Generated Media and Destination Image in Cross-Border Regenerative Tourism: Marketing Communication Evidence from the Iberian Peninsula

Digital Accessibility and Emerging Technologies in Cross-border Tourism: A Bibliometric Review for the Euroregion of Northern Portugal and Galicia

Geocaching as a route to fresh learning and exploration experiences: A systematic literature review

local branding in action: How McDonald's localization strategy shapes consumer behavior in Portugal

The role of employer branding andinternal marketing in talent attraction and retention: anappliedstudy in a Portuguese metallurgical industry

The Sustainability Consciousness Questionnaire: Validation Among Portuguese Population

Citizens satisfaction and loyalty in digital public services: an empirical study on the Portuguese tax authoritys online platforms

Holistic digital marketing strategies for e-commerce growth: A SOSTAC-based case study of SIIEE

The Internationalization of the Portuguese Textile Sector into the Chinese Market: Contributions to Destination Image

From Values to Intentions: Drivers and Barriers of Plant-Based Food Consumption in a Cross-Border Context

Purchasing Decisions with Reference Points and Prospect Theory in the Metaverse