Ricardo Alexandre Fontes Correia
Integrated Members
Instituto Politécnico de Bragança
Biography
With over two decades of academic experience, Ricardo Fontes Correia is an Associate Professor at Bragança Polytechnic University in Portugal, where he leads the master's program in Tourism Marketing. He also serves as a visiting Professor at ISM University of Management and Economics in Lithuania. Ricardo's primary research interests encompass Services Marketing, Tourism Marketing, Wine Tourism, Branding, and Social Networks. He is an integrated member of the Applied Management Research Unit (UNIAG).
Ricardo has contributed his expertise as an external consultant to various programs, including the European Union Agris Program and Interreg, and has consulted for Deloitte & Touche. His prolific academic career is marked by active participation in numerous research projects, conferences, and international scientific meetings. Additionally, he has published several book chapters and papers in prestigious top-tier journals.
Research Output
21
Publications
44
Citations
Publications
| Authors | Title | Year |
|---|---|---|
| Ricardo Alexandre Fontes Correia | Leveraging sustainability cues in fashion advertising: comparative insights from Lithuanias slow and fast fashion markets | 2025 |
| Ricardo Alexandre Fontes Correia | User-generated contents influence on tourist destination image: a generational perspective | 2025 |
| Ricardo Alexandre Fontes Correia | Celebrity vs influencer endorsements: exploring the effects of credibility and parasocial relationships on consumer-based brand equity | 2025 |
| Carlos Rompante da Cunha, Ricardo Alexandre Fontes Correia, Aida Carvalho | Unlocking the Untapped Potential of Digital Tools for Promoting Low-Density Territories: A Case Study of Mirandela | 2025 |
| Ricardo Alexandre Fontes Correia | AESTHETIUM: MODELO DE MONETIZAÇÃO Uma nova abordagem à monetização de jogos com base na gameplay | 2025 |
| Ricardo Alexandre Fontes Correia | Planeamento Estratégico da Empresa Carpintaria Celestino Gonçalves | 2025 |