Proceedings

Title Authors Year
Exploring the Effectiveness of Social Marketing on Blood Donation Engagement in Portugal
Lecture Notes in Networks and Systems
10.1007/978-3-031-97799-2_35
Bruno Miguel Sousa, Manuel José Serra da Fonseca 2026
Strategic Digital Communication for the Sports Modalities of FC Porto
Smart Innovation Systems and Technologies
10.1007/978-3-032-16288-5_21
Manuel José Serra da Fonseca, Bruno Miguel Sousa 2026
Attitudes of Generations X, Y and Z Towards Corporate Social Responsibility: Impact on Purchase Intention and Perception of Greenwashing
Smart Innovation Systems and Technologies
10.1007/978-3-032-16288-5_45
Manuel José Serra da Fonseca, Bruno Miguel Sousa 2026
Servqual Model and Consumer Satisfaction: Preliminary Insights in the Context of Telecommunications Services
Lecture Notes in Networks and Systems
10.1007/978-3-032-09077-5_15
Bruno Miguel Sousa 2026
Exploring the Relationship Between Consumers and Brands: Preliminary Insights in Brand Attachment
Lecture Notes in Networks and Systems
10.1007/978-3-032-09077-5_13
Bruno Miguel Sousa, Alexandra Pereira da Silva Malheiro 2026
Social Media Marketing ManagementThe Importance of Planning and Adopting Good Practices for Brand Success: Small and Medium Companies Perspective in the Portuguese Market
Smart Innovation Systems and Technologies
10.1007/978-3-032-16288-5_28
Bruno Miguel Sousa 2026
Tourism Marketing in Portugal: Boosting Success Through Geomarketing, IoT and Innovation
Smart Innovation Systems and Technologies
10.1007/978-981-97-3698-0_20
Bruno Miguel Sousa 2025 3 cit.
Communicating and Differentiating in the Cultural Context of Fashion Segments
Lecture Notes in Networks and Systems
10.1007/978-3-031-78155-1_5
Bruno Miguel Sousa 2025
Museums and Education: Gamification Applied to the Enhancement of Railway Heritage
Lecture Notes in Networks and Systems
10.1007/978-3-031-78155-1_7
Bruno Miguel Sousa 2025 1 cit.
The Influence of Resilience on the Digital Resilience of Higher Education Students: Preliminary Insights
Lecture Notes in Networks and Systems
10.1007/978-3-031-74751-9_26
Bruno Miguel Sousa 2025 2 cit.
Understanding Employer Branding in Cultural and Creative Tourism: An Exploratory Research
Smart Innovation Systems and Technologies
10.1007/978-981-96-5400-0_45
Bruno Miguel Sousa, Francisco Gonçalves 2025
International Volunteering and Regional Development: The Preliminary Study on the Management of Tourist Destinations
Smart Innovation Systems and Technologies
10.1007/978-981-96-5396-6_7
Bruno Miguel Sousa 2025
The Impact of Social Networks on Cultural and Religious Tourism: The Case of the Tibes Monastery (Portugal)
Smart Innovation Systems and Technologies
10.1007/978-981-96-5396-6_5
Bruno Miguel Sousa 2025
The Attitude of Young Portuguese Youth Toward Blood Donation Advertising Campaignsan Exploratory Approach
Smart Innovation Systems and Technologies
10.1007/978-981-96-3081-3_35
Manuel José Serra da Fonseca, Bruno Miguel Sousa 2025
Gamification in Digital Marketing for Boosting Tourist Destination Competitiveness: A Case Study
Smart Innovation Systems and Technologies
10.1007/978-981-96-3081-3_24
Manuel José Serra da Fonseca, Bruno Miguel Sousa 2025 1 cit.
Technologies Applied to Tourism Marketing: A 10 Years Systematic Literature Review
Smart Innovation Systems and Technologies
10.1007/978-981-97-1552-7_46
Bruno Miguel Sousa 2024
Literary Tourism: Literature Developments and Research Lines from 2015 to 2020
Springer Proceedings in Business and Economics
10.1007/978-3-031-54338-8_50
Bruno Miguel Sousa, Alexandra Pereira da Silva Malheiro, Dália Filipa Veloso de Azevedo Liberato, Pedro Manuel da Costa Liberato 2024 3 cit.
Attachment Theory and Sense of Place for Visitors to Kazbegi National Park
Smart Innovation Systems and Technologies
10.1007/978-981-99-9765-7_28
Bruno Miguel Sousa 2024
The Importance of Foreign Language Mastery in the Tourism Sector
Smart Innovation Systems and Technologies
10.1007/978-981-99-9765-7_6
Bruno Miguel Sousa 2024 2 cit.
The Construction of the Brand Narrative Through the Creation of Corporate Museums
Smart Innovation Systems and Technologies
10.1007/978-981-99-9765-7_29
Manuel José Serra da Fonseca, Bruno Miguel Sousa 2024 1 cit.