Outcomes

Atribuição de Apoios Financeiros Municipais a Entidades Desportivas: Quais os Critérios?

Variable Compensation and Dividend Policies: An Analysis of Domestic and Multinational Companies

The Internationalization of the Portuguese Textile Sector into the Chinese Market: Contributions to Destination Image

The importance of internal marketing in achieving job satisfaction and organizational success: A study applied to Portuguese Public Administration organizations

Social Media Intelligence and Wildlife Crime: A Quantitative Analysis

From Values to Intentions: Drivers and Barriers of Plant-Based Food Consumption in a Cross-Border Context

Turismo de experiência e mercado de viagens. PLANO DE MARKETING PARA A AGÊNCIA DE VIAGENS PARAÍSO DAS VIAGENS.

Impacto da IA no Ambiente Corporativo: Desenvolvimento de um Assistente com IA Generativa para Assessores de Investimentos

Visitor Perspectives on Event Marketing's Role in Local Tourism

The impact of digital marketing on the esports industry: Preliminary approach

Qualitative Research for a Marketing Plan: The Case Study of Polytechnic Institute of Viana do Castelo

Improving Stakeholder Communication in Project Management

The Attitude of Young Portuguese Youth Toward Blood Donation Advertising Campaignsan Exploratory Approach

Digital Innovation in Health Care: Addressing Medication Non-adherence

Employment in Portugal's Tourism Sector: Structural Transformation and Working Conditions from 2012 to 2022

Gamification in Digital Marketing for Boosting Tourist Destination Competitiveness: A Case Study

Purchasing Decisions with Reference Points and Prospect Theory in the Metaverse

Gestão Estratégica: Estudo de Caso da Empresa Catedral Solar

Brand communication and strategic analysis of menus in fine dining restaurants in hotel management

Promoting destination marketing strategies in authenticity and nature tourism