Books/Book chapters| UNIAG Outcomes

Instituto Politécnico de Bragança
Campus de Santa Apolónia - 5300-253 Bragança, Portugal
uniag@ipb.pt

Outcomes

13 Publications

25 Citations

2020–2025 Years

Author

Title

Year

Title	Authors	Year
Luxury Brands in the Real Estate Sector in Portugal: Understanding the Relationship Between Brand and Consumer Loyalty Technology Driven Market Transformations for Digital Fashion and Smart Luxury 10.4018/979-8-3373-6197-0.ch005	Manuel José Serra da Fonseca, Bruno Miguel Sousa	2025
Drive the Purchase Intentions of Generation X and Z Tourists through Marketing Activities Customer Insight in Tourism Segments Profiles and Personas 10.4324/9781003638193-16	Manuel José Serra da Fonseca, Bruno Miguel Sousa	2025 2 cit.
The impact of digital marketing on the esports industry: Preliminary approach Evolving Strategies for Organizational Management and Performance Evaluation 10.4018/979-8-3373-0149-5.ch027	Manuel José Serra da Fonseca, Bruno Miguel Sousa	2025
Preliminary Analysis of the Relationship Between Brand and Customer Loyalty Cross Cultural Perspectives on Luxury Marketing 10.4018/979-8-3693-7535-8.ch007	Manuel José Serra da Fonseca, Bruno Miguel Sousa	2024 1 cit.
Relational marketing applied to the banking sector in Portuguese context Future of Customer Engagement Through Marketing Intelligence 10.4018/979-8-3693-2367-0.ch013	Manuel José Serra da Fonseca, Alexandrino Manuel Oliveira Ribeiro, Bruno Miguel Sousa	2024
Municipal communication, governance, and the role of the local community: A case study in Guimares (Portugal) Global Trends in Governance and Policy Paradigms 10.4018/9798369317426.ch013	Manuel José Serra da Fonseca, Bruno Miguel Sousa	2024
The fashion consumer's attitude when confronted with communication actions of social causes and their influence on the purchase decision Neurosensory and Neuromarketing Impacts on Consumer Behavior 10.4018/979-8-3693-8222-6.ch016	Manuel José Serra da Fonseca, Bruno Miguel Sousa	2024
Cooperation as a Basic Strategy for New Dynamics of a Cross-Border Destination: The Case of the Euroregion Galicia and Northern Portugal Tourism Hospitality and Event Management 10.1007/978-3-030-89232-6_6	Manuel José Serra da Fonseca, Alexandra Isabela Lopes Correia, Bruno Miguel Sousa	2022 6 cit.
Consumer-brand relationship and use of the website in virtual communication in the luxury furniture industry uilding Consumer-Brand Relationship in Luxury Brand Management (pp. 158-177). IGI Global DOI 10.4018/978	Manuel José Serra da Fonseca, Bruno Miguel Sousa	2021
Social Media and Sustainable Tourism Marketing: Perceptions of Owners of Leisure-Related Enterprises Operating Within Viana do Castelo Littoral Geopark (Northwest Portugal) World Sustainability Series 10.1007/978-3-030-59820-4_20	Manuel José Serra da Fonseca, Alexandra Isabela Lopes Correia	2021 5 cit.
Outdoor solutions for the seasonal concentration of tourism demand in northern portugal: An integrated approach based on the gini index Handbook of Research on the Impacts Challenges and Policy Responses to Overtourism 10.4018/978-1-7998-2224-0.ch019	Paula Odete Fernandes, Fernanda Amélia Fernandes Ferreira, Alcina Maria de Almeida R. Nunes, Manuel José Serra da Fonseca	2020 4 cit.
Outdoor Solutions for the Seasonal Concentration of Tourism Demand in Northern Portugal: An Integrated Approach Based on the Gini Index Handbook of Research on the Impacts, Challenges, and Policy Responses to Overtourism	Paula Odete Fernandes, Fernanda Amélia Fernandes Ferreira, Alcina Maria de Almeida R. Nunes, Manuel José Serra da Fonseca	2020
Consumer-brand relationship and use of the website in virtual communication in the luxury furniture industry Building Consumer Brand Relationship in Luxury Brand Management 10.4018/978-1-7998-4369-6.ch008	Manuel José Serra da Fonseca, Bruno Miguel Sousa	2020 7 cit.