Books/Book chapters
| Title | Authors | Year |
|---|---|---|
|
The Role of Digital Marketing and Online Relationship Quality in Social Tourism: A Tourism for All Case Study
Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries
|
Bruno Miguel Sousa | 2020 |
|
Understanding the Role of Social Networks in Consumer Behavior in Tourism: A Business Approach.
Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector
|
Bruno Miguel Sousa | 2020 |
|
Advances in Tourism, Technology and Smart Systems.
10.1007/978-981-15-2024-2_58
|
Bruno Miguel Sousa, Alexandra Pereira da Silva Malheiro | 2020 |
|
Approaches to Global Sustainability Markets and Governance
10.1007/978-981-15-6366-9_6
|
Bruno Miguel Sousa | 2020 7 cit. |
|
Building Consumer Brand Relationship in Luxury Brand Management
10.4018/978-1-7998-4369-6.ch008
|
Manuel José Serra da Fonseca, Bruno Miguel Sousa | 2020 7 cit. |
|
An Approach on Attachment in Public Marketing and Higher Education Management Contexts
Higher Education and the Evolution of Management, Applied Sciences, and Engineering Curricula
|
Bruno Miguel Sousa | 2019 |
|
An Approach on Place Attachment, Involvement and Behavioural Intentions in Iberian Marketing Contexts: The Case of Galicia-North Portugal Euroregion
Finding New Ways to Engage and Satisfy Global Customers, Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress
|
Bruno Miguel Sousa | 2019 |
|
Combat to Abandonment and Mistreatment of Animals: A Case Study Applied to the Public Security Police (Portugal)
Case Studies on Social Marketing.
|
Bruno Miguel Sousa | 2019 |